BRG acquires Lime&Tonic
Extraordinary events and experiences for everyday people
“Nothing ever becomes real ’til it is experienced” ―John Keats
BRG is a platform for e-commerce experience marketplaces including RedBalloon, Adrenaline, IfOnly and Lime&Tonic, as well as enterprise brands REDii and Marketics (Albert AI).
We want to shift the way people experience life by serving a customer an experience every second somewhere on earth.
Our marketplaces offer a consistent customer acquisition service to our partners, and thanks to the millions of dollars we have invested in infrastructure, AI and machine learning platforms we can offer the right experience to the right person at the right time.
The customer is at the heart of everything we do because we understand that their success is our success.
Experiences have a unique and wonderful way of increasing in value over time. The memories they create; the moments of happiness. They never wear out, tarnish or break, and that’s why we’re in the business of great experiences.
The joy of material possessions soon fades. While a new phone or outfit might serve to give you a momentary ‘high’, it’s fleeting. Experiences are an investment that will actually increase in value over time.
Experiences help build relationships. Things do not. Life is all about moments and memories and experiences are the gateway to this. Often experiences are shared and create moments of bonding and understanding between individuals.
Experiences open your eyes to new worlds. You cannot get the same experience from reading a book about France as you can from walking the cobblestone streets and eating fresh cannoli from the local patisserie. It just doesn’t compare.
Experiences won’t “stuffocate” you. Ever felt a sense of stress or dread at the mounting piles of stuff in your home? Experiences don’t do that – they lift you up, not weigh you down.
There’s no point of comparison. The newest phone, TV, car or clothing label won’t bring you lasting joy or happiness. You cannot accurately compare your experiences, like-for-like, with another, in the same way you can material possessions.