ANNOUNCEMENT: BRG acquires experiences business, Adrenaline
The Big Red Group will deliver an experience every minute and is now considered the third largest pure play experience marketplace in the world.
“Nothing ever becomes real ’til it is experienced” ―John Keats
The Big Red Group (BRG) is the parent company of businesses such as RedBalloon, ADRENALINE, Marketics (Albert AI), and Redii. BRG delivers the framework, platforms and services to each of the separate businesses, which allows us to invest capital in our people, technology and growth – and ultimately deliver on our vision. Each business benefits directly from the combined resources of the group, and this management structure allows them to focus on delivering great experiences. It is our shared sense of purpose that unites our teams.
“We shift the way people experience life.”
Who we are
We’re a team of professionals and together with our experience partners we are considered the best at what we do – delivering experiences, activities and things to do. BRG professionals engage with each of the brands to deliver a range of business growth services: customer insights, state of the art digital marketing tools, a contact centre, technology platforms, creative services, employee experience, finance and other infrastructure. We have found that by centralising these professional services each of the brands has access to the best talent.
Where we work
Our head office is located in the Sydney CBD, but our range of experiences reach throughout Australia and New Zealand. We also have team members located in Melbourne and Brisbane who support our experiences partners in the field.
We believe life is vivid, interesting and challenging. With a sense of pride, accomplishment and purpose we do great work – and we make a difference in how people experience life. We work as one team (and we treat our brands as clients). For RedBalloon it’s about the experience of gifting. Adrenaline about adventures & activities Redii is about the employee experience; Marketics helps brands deliver seamless marketing experiences to their customers. It is our commitment to our vision and values, as well as our technical innovation, that helps each brand prosper.
When we work
BRG brands never sleep – our websites are always working, and you can contact us any time. Our office hours are 9 am – 7 pm EST weekdays, and 9 am – 2 pm Saturdays.
What We Stand For…
Experiences connect people and create a sense of wellbeing. The New York Times recently ran a piece about why people choose experiences, and BRG is not alone in our thinking when it comes to the value of experiences as part of the rich tapestry of life.
We define ‘experience’ as something that in some way touches one of the senses – the physical experiences we deliver; the amazing online experiences we create across our digital assets; the world-class customer experience we deliver each and every time we connect with a customer or partner.
How we contribute
We are committed to experiences for the community as part of our corporate social responsibility – giving our product, funds, time and expertise to people who would otherwise not have access to them, via the 1% Pledge movement.
The value of experiences is something widely supported by research. One such academic, Thomas Gilovich, has been studying the effects of money on happiness for the last 20 years. He claims, “Our experiences are a bigger part of ourselves than our material goods… experiences really are part of you. We are the sum total of our experiences. We consume experiences directly with other people. And after they’re gone, they’re part of the stories that we tell to one another. As a society, shouldn’t we be making experiences easier for people to have?”
This is our calling – to make experiences easier to access, enjoy and share. We believe in the richness and vibrancy that experiences deliver and we seek out better ways to do this every day.
“Wealth is the ability to fully experience life” – Henry David Thoreau
Experiences have a unique and wonderful way of increasing in value over time. The memories they create; the moments of happiness. They never wear out, tarnish or break, and that’s why we’re in the business of great experiences.
The joy of material possessions soon fades. While a new phone or outfit might serve to give you a momentary ‘high’, it’s fleeting. Experiences are an investment that will actually increase in value over time.
Experiences help build relationships. Things do not. Life is all about moments and memories and experiences are the gateway to this. Often experiences are shared and create moments of bonding and understanding between individuals.
Experiences open your eyes to new worlds. You cannot get the same experience from reading a book about France as you can from walking the cobblestone streets and eating fresh cannoli from the local patisserie. It just doesn’t compare.
Experiences won’t “stuffocate” you. Ever felt a sense of stress or dread at the mounting piles of stuff in your home? Experiences don’t do that – they lift you up, not weigh you down.
There’s no point of comparison. The newest phone, TV, car or clothing label won’t bring you lasting joy or happiness. You cannot accurately compare your experiences, like-for-like, with another, in the same way you can material possessions.