Big Red

Origins

“It’s a privilege to lead a purposeful organisation that at its core creates connections and memories and delivers customers to thousands of small to medium businesses who shift the way we experience life in Australia and New Zealand.”

David Anderson, CEO & Co-Founder 

Adrenaline

In 2017, Big Red Group established itself as a new but deeply experienced player in the industry through the acquisition of RedBalloon. Who, since the early 2000s has been the trusted and dominant player in the ANZ market and a huge part of Big Red Group heritage. Since then, we have grown from strength to strength with the acquisition of consumer-facing brands, Adrenaline, Experience Oz, B2B brand - Local Agent, and expanded our offering with a suite of products and services for both the corporate sector and experience operators.

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Our Journey

2017

Big Red Group was founded to create a multi-brand experience marketplace and grow the experience industry as the critical fourth leg of tourism. Supporting thousands of small to medium businesses with growth opportunities.

Big Red Group Logo

2017

We acquired RedBalloon the trusted and established market-leading experience brand in Australia and New Zealand.

RedBalloon Seaplane

2017

REDii acquired as a reward and recognition experience platform to engage Big Red Group employees and then expanded into a corporate offering.

REDii acquired in 2017

2018

We acquired Adrenaline, Australia’s longest-running adventure experience marketplace.

Adrenaline acquired in 2018

2021

Big Red Group acquires Experience Oz and leading hotel concierge booking platform Local Agent.

Experience Oz and Experience Oz Local Agent Acquired in 2021

2022

Big Red Group’s Experience Oz, and Destination Cairns Marketing (DCM)  form a joint venture (JV). Taking the Experience Oz and Local Agent brands into Far North Queensland.

International Wholesale

2023

Big Red Group, forms a strategic partnership with Everything Travel Group’s New Zealand original and premier online tour agent, Everything New Zealand.

EverythingNZ-Shotover-Jetboat-1920x952

2023

Big Red Group, engages global IT services company, Cognizant, to transform its digital platforms in support of its national and international growth ambitions.

1 million milestone of total experiences served
2017
2017
2017
2018
2021
2022
2023
2023

Latest

News

Big Red Group partners with Welcome to Country to make Australia’s Aboriginal & Torres Strait Islander experiences more accessible

Partnership will help empower First Nations communities, support local businesses,

New Big Red Group report finds Australia’s tourism and experiences industry ‘resilient and recovering’ despite economic challenges

The new ‘Seasonal Experiences Index’ offers optimism for domestic and

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