About us

The Big Red Group


Big Red Group (BRG) is the largest experience marketplace business in Australia and New Zealand. In 2021 it is serving an experience every 37 seconds.

Its committed and engaged team is delivering consistent and material ‘like for like’ growth across its brands RedBalloon AU, RedBalloon NZ, Adrenaline, Lime & Tonic, and RedBalloon for Business.

Headquartered in Sydney Australia it has team members across the region working closely with the experiences supply partners to bring, the newest, most interesing and varied experiences to consumer and business customers.

About BRG

The numbers

Client brands
15.1 Million
Site Visits
150+ Years Executive Experience
37.5 Million
Page Views
Australian Owned
Retail Outlets

Experiences Delivered:

6,962 442

BRG history

2001: RedBalloon is founded in Sydney, Australia
RedBalloon opens its doors for the first time from Balmain, Sydney delivering experiences to customers for the first time and setting off rapid growth in the experiences industry just taking shape across Australia
2003: RedBalloon launches in New Zealand
As RedBalloon continued to lead the growth of the experience economy in Australia, we opened our doors across the Tasman in New Zealand, listing local experiences for the first time from experience destinations Christchurch, Queenstown and Auckland.
2011: 1 Million experiences delivered
While celebrating its 10th birthday, RedBalloon hits 1 million experiences delivered across Australia & New Zealand as RedBalloon becomes one of Australia's leading and most trusted experience brands
2013: 2 Million Experiences Sold
Doubling the number of experiences sold in just the next two years, Redballoon Australia & New Zealand surpasses 2 million experiences delivered in 2013 as the company begins to rapidly expand
2014: Recognition platform launches
Originally designed to allow RedBalloon's team to recognise one another at work, REDii launches to the public after helping RedBalloon become one of Australia's best places to work
2017: Big Red Group created
David Anderson and Naomi Simson form Big Red Group (BRG) in 2017, to house RedBalloon AU, RedBalloon NZ, Redii Recognition.
2018: BRG Acquired Adrenaline
Big Red Group acquired one of Australia's most recognised extreme experience brands, Adrenaline Experiences, adding an important business to the group of experience marketplaces.
2018: 5 million experiences delivered
Big Red Group's combined brands reach a major milestone in delivering more than 5 million experiences to customers globally, averaging an experience delivered every 49 seconds
2019: BRG acquires Lime&Tonic
Lime & Tonic begins offering bespoke experiences in gourmet and spa experiences across Sydney and Melbourne.
2020: 6 million experiences delivered
Taking just 18 months to reach a new milestone, BRG brands complete delivery of 6 million experiences at a rate of one every 39 seconds
RedBalloon AU launched
RedBalloon NZ launched
1m experiences delivered
2m experiences delivered
Rewards and recognition platform
BRG launched
Acquired Adrenaline
5m experiences delivered
6m experiences delivered

How our red balloon came to be


Shift the way people experience life.

Achieving the purpose extends to the lives of BRG experience partners, distribution partners and customers – all the people the business comes into contact with.


Deliver an experience sustainably every second by 2030.

Shift the way people experience life


BRG is for everyone. It’s our mission to unleash the potential in every team, and we know that teams perform best when they are diverse and every team member feels that they belong.

We’re committed to building a culture where everyone has the opportunity to do meaningful work and be recognized for their efforts in an inclusive environment.

We are looking for people who believe that we can accomplish so much more together than apart. Explore the different teams that makeup BRG and find the perfect fit for you.

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