The Big Red Group
The Big Red Group is a house of brands, owners of RedBalloon, Adrenaline, Lime & Tonic, REDii and Marketics.ai, businesses focused on building audiences and serving them what they seek, when they seek it.
The BRG’s house of brands are experts in providing unique experiences to all audiences, confidently working to shift the way people experience life.

Key statistics
Experiences Delivered:
Our history










How our red balloon came to be
Our purpose
Shift the way people experience life.
Achieving our purpose extends to the lives of our experience partners, distribution partners and customers – all the people we come into contact with. We want people to create truly vivid memories and live lives worth remembering – and we believe that shared experiences are at the very heart of this.
We encourage people to explore the world around them and achieve our purpose by setting ourselves a Big, Hairy, Audacious Goal: deliver an experience to a customer somewhere on Earth every second.

Our teams
The BRG is for everyone. It’s our mission to unleash the potential in every team, and we know that teams perform best when they are diverse and every team member feels that they belong.
We’re committed to building a culture where everyone has the opportunity to do meaningful work and be recognized for their efforts in an inclusive environment.
We are looking for people who believe that we can accomplish so much more together than apart. Explore the different teams that makeup BRG and find the perfect fit for you.