About us

The Big Red Group

The Big Red Group is a house of brands, owners of RedBalloon, Adrenaline, Lime & Tonic, REDii and Marketics.ai, businesses focused on building audiences and serving them what they seek, when they seek it.

The BRG’s house of brands are experts in providing unique experiences to all audiences, confidently working to shift the way people experience life.

BRG - We shift the way people experience life.

Key statistics

Client brands
6 Client Brands
150+ Years Executive Experience
150+ Years Executive Experience
Australian Owned
100% Australian Owned

Experiences Delivered:

Our history

2001: RedBalloon is founded in Sydney, Australia
RedBalloon opens its doors for the first time from Balmain, Sydney delivering experiences to customers for the first time and setting off rapid growth in the experiences industry just taking shape across Australia
2004: RedBalloon launches in New Zealand
As RedBalloon continued to lead the growth of the experience economy in Australia, we opened our doors across the Tasman in New Zealand, listing local experiences for the first time from experience destinations Christchurch, Queenstown and Auckland.
2011: 1 Million experiences delivered
While celebrating its 10th birthday, RedBalloon hits 1 million experiences delivered across Australia & New Zealand as RedBalloon becomes one of Australia's leading and most trusted experience brands
2013: 2 Million Experiences Sold
Doubling the number of experiences sold in just the next two years, Redballoon Australia & New Zealand surpasses 2 million experiences delivered in 2013 as the company begins to rapidly expand
2014: REDii recognition platform launches
Originally designed to allow RedBalloon's team to recognise one another at work, REDii launches to the public after helping RedBalloon become one of Australia's best places to work
2017: The Big Red Group is Born
David Anderson and Naomi Simson form The Big Red Group in 2017, to house a bigger goal: deliver an experience somewhere on Earth every second
2018: BRG Acquires Adrenaline
The Big Red Group acquires one of Australia's most recognised extreme experience brands, Adrenaline Experiences, adding another important business to the experience platform
2018: 5 million experiences delivered
The Big Red Group's combined brands reach a major milestone in delivering more than 5 million experiences to customers globally, averaging an experience delivered every 49 seconds
2019: BRG acquires Lime&Tonic
Lime & Tonic begins offering bespoke experiences from the best bars and restaurants across Sydney and Melbourne under the Big Red Group house of brands
2020: 6 million experiences delivered
Taking just 18 months to reach a new milestone, Big Red Group brands complete delivery of 6 million experiences at a rate of one every 39 seconds somewhere on Earth
RedBalloon founded in 2001
RedBalloon launches in New Zealand
Delivering millions of experiences
Reward & Recognition
Big Red Group
BRG acquires Adrenaline
1 Million experiences delivered
Lime&Tonic
Delivering millions of experiences

How our red balloon came to be

Our purpose

Shift the way people experience life.

Achieving our purpose extends to the lives of our experience partners, distribution partners and customers – all the people we come into contact with. We want people to create truly vivid memories and live lives worth remembering – and we believe that shared experiences are at the very heart of this.

We encourage people to explore the world around them and achieve our purpose by setting ourselves a Big, Hairy, Audacious Goal: deliver an experience to a customer somewhere on Earth every second.

Shift the way people experience life

Our teams

The BRG is for everyone. It’s our mission to unleash the potential in every team, and we know that teams perform best when they are diverse and every team member feels that they belong.

We’re committed to building a culture where everyone has the opportunity to do meaningful work and be recognized for their efforts in an inclusive environment.

We are looking for people who believe that we can accomplish so much more together than apart. Explore the different teams that makeup BRG and find the perfect fit for you.

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