“You must first be who you really are, then do what you need to do, in order to have what you want” ―Margaret Young
Our Big Hairy Audacious Goal (BHAG) is to serve a customer an experience every second somewhere on earth. This is what drives us and what you need to know ‘about us’.
During FY19 we will deliver more than 525,600 experiences across Australia and New Zealand. We have even bigger plans as we move forward; that is to take what we do (aggregate activities into marketplaces) and scale it into other geographies and markets. ‘Experiences’ are things that people do together: perhaps it is sailing, or driving a V8, perhaps a food walking tour. There are thousands of different types of ‘things to do’. We define the word experiences as something that touches the senses.
Our plans mean we make it easy for people to fulfil on their bucket lists, to give an experiences and to get out and doing activities – it also represents a material number of customers we are sending to our business partners.
Our success is their success. Our websites boast the largest catalogue of experiences and activities across Australia and New Zealand. The BRG marketplaces offer a consistent customer acquisition service to our partners thanks to the millions of dollars we have invested in infrastructure, Artificial Intelligence and machine learning platforms to make sure we are offering the right experience to the right person at the right time. It is these platforms, and having the right people to drive them, that allow us to scale. Our team love working at the leading edge of technology.
Our experience providers thrive under our wholesaler model as it provides them access to distribution and new audiences, beyond their own channels and which they otherwise couldn’t reach.
Being a Big Red Group experience partner is like a stamp of approval – as thousands of customers have reviewed and given feedback on the experiences. This commitment to the customer is indicative of all the BRG brands, with each listening carefully to feedback to create the best range and catalogue of experiences possible.
If you wish to enquire about being a supply partner to any of the BRG brands, please contact us
CEO and Co-Founder
CMO and Co-Founder
Chief Operations Officer
Chief Financial Officer
General Manager, RedBalloon
Director of People & Culture
Be courageous, actively challenge, ask why? And why not? Everyday.
Make an Impact
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We adapt, collaborate and demonstrate humility.
“If it is to be it is up to me”
Naomi Simson Co-Founder