“You must first be who you really are, then do what you need to do, in order to have what you want” ―Margaret Young
Our Big Hairy Audacious Goal (BHAG) is to serve a customer an experience every second somewhere on earth. This is what drives us and what you need to know ‘about us’.
During FY19 we will deliver more than 525,600 experiences across Australia and New Zealand. We have even bigger plans as we move forward; that is to take what we do (aggregate activities into marketplaces) and scale it into other geographies and markets. ‘Experiences’ are things that people do together: perhaps it is sailing, or driving a V8, perhaps a food walking tour. There are thousands of different types of ‘things to do’. We define the word experiences as something that touches the senses.
Our plans mean we make it easy for people to fulfil on their bucket lists, to give an experiences and to get out and doing activities – it also represents a material number of customers we are sending to our business partners.
Our success is their success. Our websites boast the largest catalogue of experiences and activities across Australia and New Zealand. The BRG marketplaces offer a consistent customer acquisition service to our partners thanks to the millions of dollars we have invested in infrastructure, Artificial Intelligence and machine learning platforms to make sure we are offering the right experience to the right person at the right time. It is these platforms, and having the right people to drive them, that allow us to scale. Our team love working at the leading edge of technology.
Our experience providers thrive under our wholesaler model as it provides them access to distribution and new audiences, beyond their own channels and which they otherwise couldn’t reach.
Being a Big Red Group experience partner is like a stamp of approval – as thousands of customers have reviewed and given feedback on the experiences. This commitment to the customer is indicative of all the BRG brands, with each listening carefully to feedback to create the best range and catalogue of experiences possible.
If you wish to enquire about being a supply partner to any of the BRG brands, please contact us
CEO and Co-Founder
CMO and Co-Founder
Chief Operations Officer
Chief Information Officer
Chief Financial Officer
General Manager, Marketics & Adrenaline
General Manager, RedBalloon
Fail Fast, Learn Fast
Not everything we do is a success. but if we don’t give it a go – we will never learn. Risk taking is important to us. And we know that it is okay to fail, especially when trying something new. We value the lessons we learn along the way. Being driven, self-correcting and resilient is what delivers our success.
Make an Impact
We consciously and consistently seek to do our best work. We are pragmatic and agile and have a winning culture We like winning a lot. And we celebrate it. Because we do our best work we know we impact those around us: our selves, our peers, our clients, our customers and our community.
Best Version of Ourselves
We are intentional in being our best self for the greater good. Our commitment to greatness means we are proud of who we are everyday.
We know when we do whole and complete work, and take end to end accountability, (we own it) the job gets done and we feel proud of what we have achieved. Be that a good end or a learning experience! We live, we learn.
“If it is to be it is up to me”
Naomi Simson Co-Founder
We win only as one team
We know there is no ‘I’ in team, and whilst that might be a cliché, the reality is that whilst we are a group of businesses we are ONE team. We learn from, assist and inspire each other. We enjoy the company of our team members and respect our differences. We challenge each other to greatness and have a shared sense of purpose. We are aligned.