We unlock extraordinary experiences for good
Who we are
IfOnly is the only marketplace in Australia for amazing local experiences and once-in-a-lifetime opportunities that benefit causes locally and around the world. We pride ourselves on working with leading “Luminaries” to provide unique and memorable experiences across culinary, entertainment, music, sports and adventure. Our Luminaries are experts in their respective fields whether it be on a local or world stage – athletes, artists, musicians, chefs, designers and more.
We are not focused on commoditised, everyday activities; we seek out once-in-a-lifetime and rare experiences that everyone can access on some level. We walk the line of unique yet accessible experiences. As part of the Big Red Group in Australia, we know what we’re doing – so you can trust us to deliver every time.
What we do
We unlock access to hand-picked collections of rare, luminary-led experiences that make a difference. IfOnly customers can participate in sweepstakes, auctions or purchase a unique experience that also supports the community. Experiences are sourced from Australia and around the world – from unique events with local experts to once-in-a-lifetime connections with lauded luminaries. We are an experience brand with a social conscience.
Why we do it
Because we believe…
… in access to unique, rare and extraordinary experiences
… in making it easy for Luminaries to share their talent with the world and contribute
… in giving back to the community with every transaction.
Extraordinary experiences for good
BRG | 3 June 2019
The Big Red Group (BRG) has today launched the premium curated experiences brand, IfOnly, in Australia.
IfOnly is a partnership with the US site of the same name – founded in 2012 with the purpose of unlocking access to extraordinary experiences for social good, with every listing benefitting a cause.
Partnering with local and world-class ‘luminaries’ – be they experts in their field, celebrities or other noteworthy personalities, brands and charities – IfOnly offers extraordinary experiences across entertainment, culinary, music and more, with up to 80 per cent of the funds going to an associated charity. The brand launches locally with more than 20 charities set to benefit initially, including Cancer Council, R U OK?, Starlight Children’s Foundation, OzHarvest and Sony Foundation. Read more…
IfOnly | 3 June 2019
From Melbourne’s quirky food scene to Adelaide chef Jock Zonfrillo’s award-winning, fine-dining restaurant – Orana, Australia is catching the eyes of gourmands the world over. Over the last decade or so, changing views around what, where and how we consume our food have shifted. Food has evolved from a basic need to a desirable experience shared with friends and family. And Australia has been quick to buck, and subsequently set, the trends.
Australia has all the ingredients to mark itself as a culinary power-house on the world stage. Boasting amazing produce, world-class wines, great talent, a population with a seemingly insatiable hunger for dining out, and the popularity of season-after-season of cooking reality TV shows have proven our desire for the next foodie fix.
At IfOnly, we’re excited to be able to connect people to exclusive, unique Australian culinary experiences, whilst benefiting important local causes and those from around the world. From cooking alongside local talent, to fine-dining in the country’s top restaurants. Read more…