Autonomous digital marketing ally, powered by AI
Who we are
Albert is an unprecedented self-learning solution that improves the effectiveness of your digital marketing with more persistence, precision, intelligence and efficiency than any other offering. Albert delivers the right messages, to the right people, at the right time. By plugging into your existing marketing tech stack and advertising accounts, Albert maps tracking and attribution to your source of truth, with total transparency.
Humans are unable to execute the many time-consuming and repetitive digital marketing tasks at a speed and scale required for efficient and effective consumer interactions. So Albert does this on your behalf, freeing up your marketing teams to do what people do best – create, invent, ideate and build meaningful relationships.
What we do
We make it easy to optimise and maximise your digital marketing efforts. Our technology plugs directly into your existing marketing tech stack and advertising accounts, and delivers results with total transparency.
Why we do it
To free up your marketing teams to do what people do best – create, invent, ideate and build meaningful relationships.
We want humans and machines to work together so that our clients can deliver the right message, to the right people, at the right time.
Your autonomous digital marketing ally
Powered by AI
More about Marketics and Albert
When the concept of digital transformation in marketing moved beyond early adoption and hit critical mass earlier this decade, marketers shared a vision of seamless digital technologies that would replace their cumbersome manual processes. But because of the way marketing technology has evolved, marketers are left managing very complicated tech stacks comprised of multiple technologies. The team at Albert has spent the last decade reimagining how to process, analyse and act on audience, channel and tactic data at scale. We believe the introduction of AI into this game will be the final tipping point for marketing’s digital transformation. Here’s how.
Companies worldwide have invested between $26 and $39 billion in AI. As algorithms change on social networks almost minute-by-minute, and Google shifts into gear with its advertising offerings, it’s difficult at best for the mere mortals among us to stay up to date and on top of what is required to serve customers. AI is an almost essential weapon in this era of marketing hyper-personalisation and first-class customer experience expectations. At a time when attention is the new currency, brands must offer something of value every single time they interact with a customer. AI can enable this like never before.