OUR BRANDSThe Big Red Group
Artificial intelligence marketing platform
Making exceptional customer experiences a (virtual) reality.
Marketics is the exclusive AU and NZ reseller of Albert™ – the world’s first and only Artificial Intelligence Marketing Platform. Albert autonomously delivers the right message at the right time to engage the right customer audiences for your brand, thereby making exceptional customer experiences a (virtual) reality.
Albert removes the complexities of digital marketing by performing many of the time-consuming, manual tasks which humans are unable to perform at the speed and scale required for efficient and effective consumer interactions. This means marketing teams are freed up to do what people do best – invent, ideate and build meaningful relationships.
Built from the ground up using AI, Albert is a truly autonomous machine that requires little human manipulation and is able to execute seamlessly across all channels, paid and unpaid, including email, mobile, social, search and display.
More about Marketics and Albert
Harvard Business Review | 28 May 2018
When Naomi Simson founded RedBalloon, an online gift retailer that sells personal experiences, she was pioneering the category in Australia. With a $25,000 personal investment and a small office in her home, she began aggregating sales leads and aggressively acquiring customers…Fast forward to 2016, and almost all of RedBalloon’s brand advertising was invested in traditional media outlets like radio, print, billboards, and pop-up retail stores. The company’s cost of new customer acquisition had ballooned from 5 cents to $50… Enter “Albert”, a digital marketing platform powered by artificial intelligence (AI).
Internet Retailer | 30 July 2018
In May 2017, RedBalloon turned to Albert Technologies Ltd., a marketing platform that uses artificial intelligence technology to automate retailers’ digital advertising programs. Albert aims to perform many of the manual, time-consuming tasks involved in a marketing campaign—from digital media buying to execution to optimization[sic] and analysis. Albert additionally offers retailers insights and recommendations based on the data it gathers over time. RedBalloon charged Albert with reducing acquisition costs, finding new audiences not yet reached and making media buying decisions more autonomous.