Artificial intelligence marketing platform
Marketics is the exclusive partner and distributor of Albert in Australia and New Zealand. Their aim is to help other businesses drive down the cost of customer acquisition and increase positive commercial outcomes. Albert autonomously delivers the right message at the right time to engage the right customer audiences for your brand.
Albert is an unprecedented self-learning solution that improves the effectiveness of your digital marketing with more persistence, precision, intelligence, and efficiency than any other offering. Albert is more than just a technology, platform or algorithm; Albert is a thinker, a doer, and a support system.
Albert plugs into your existing marketing tech stack, so you still have access to your accounts, ads, search, social, etc. You see everything. Albert leverages existing business logic you already have in platforms, and maps tracking and attribution to your source of truth.
Albert removes the complexities of digital marketing by performing many of the time-consuming, manual tasks which humans are unable to perform at the speed and scale required for efficient and effective consumer interactions. This means marketing teams are freed up to do what people do best – invent, ideate and build meaningful relationships. Learn more about Albert.
Artificial Intelligence Marketing Platform
Marketics is the exclusive distributor (AU and NZ) for Albert — the world’s first and only Artificial Intelligence Marketing Platform.
More about Marketics and Albert
Albert | 5 Feb 2019
When the concept of digital transformation in marketing moved beyond early adoption and hit critical mass earlier this decade, marketers shared a vision of seamless digital technologies that would replace their cumbersome manual processes. But because of the way marketing technology has evolved, marketers are left managing very complicated tech stacks comprised of multiple technologies. The team at Albert has spent the last decade reimagining how to process, analyse and act on audience, channel and tactic data at scale. We believe the introduction of AI into this game will be the final tipping point for marketing’s digital transformation. Here’s how.
Naomi Simson | 22 Jan 2019
Companies worldwide have invested between $26 and $39 billion in AI. As algorithms change on social networks almost minute-by-minute, and Google shifts into gear with its advertising offerings, it’s difficult at best for the mere mortals among us to stay up to date and on top of what is required to serve customers. AI is an almost essential weapon in this era of marketing hyper-personalisation and first-class customer experience expectations. At a time when attention is the new currency, brands must offer something of value every single time they interact with a customer. AI can enable this like never before.