BRG launches new HR initiative Experience @ Work

The Experience @ Work initiative is built for a new home-based way of working, connecting the BRG team with each other and BRG suppliers

BRG launches Experience @ Work program

With 2020 fundamentally changing how workplaces interact and come together, the Big Red Group faced a challenge: preserve and enhance our valuable peer-to-peer culture we fostered in our office for a socially distanced team. In July 2020, the Big Red Group launched Experience @ Work, a brand-new workplace initiative that allows our now socially distant team members to connect meaningfully with each other, and our small business partners nationally, by shifting the way they experience life.

Each member of the BRG team now has a dedicated session each month, where mixed teams will be organised to take part in the experiences offered by RedBalloon, Adrenaline and Lime & Tonic, allowing teams to meet and engage with BRG’s network of  Supply Partners to better understand the impact they have in their roles, alongside a new way for internal teams to connect, replacing what we once took for granted.

“Experience @ Work is a great opportunity for the BRG to continue to lead, in this case how workplace culture will evolve as it adapts to the next normal. We have a significant added benefit of connecting our team members with the Experience Partners they work to grow each day,” said David Anderson, CEO of Big Red Group.

This month, our teams engaged with some of our Experience Partners across Australia, taking part in a range of indoor and outdoor experiences including rock climbing, whale watching, pottery classes, sausage making, BBQ school and a harbour cruise, with more to come next month. Big Red Group has seen nearly 100 experiences completed by the team in July, connecting with multiple Experience Partners across NSW, with more experiences booked in through August and September.

About Big Red Group:
The Big Red Group (BRG) is Australia’s largest provider of travel and engagement experiences for consumer and business clients, through leading experience brands RedBalloon, Adrenaline, Lime&Tonic, and REDii. Founded in 2017 by CEO David Anderson and RedBalloon Founder, Naomi Simson, The Big Red Group the BRG are experts in providing unique experiences to all audiences, confidently shifting the way people experience life.

Headquartered in Sydney, Australia, BRG controls a national network of experience partners working with small business suppliers and clients to deliver an experience somewhere on Earth every second.

Media contact

James Murray

Corporate Communications Executive