NEWS: RedBalloon for Business brand launches

Big Red Group will expand the existing REDii direct business brand to bring unique recognition strategies to business clients

BRG launches RedBalloon for Business brand

Sydney, AUSTRALIA – 15 APRIL 2020

The Big Red Group has today announced the launch of RedBalloon for Business, a new offering aimed at better supporting existing SME business clients of BRG recognition and employee insights platform, REDii.

The new offering will allow business clients to implement a ready-built recognition platform, allowing their teams to reward one another with ‘RB credits’ that can be used to secure a wide range of experiences and gifts.

“Right now, businesses need to have a robust strategy for keeping their teams engaged and focused, all while maximising the use of limited resources. RedBalloon for Business will offer businesses a method of recognising outstanding contributions all while helping Australian businesses.” said Naomi Simson, founder of RedBalloon.

Purpose-built to help businesses outsource complex technology and operating costs, the Red Balloon for business platform also includes access to the new Experiences At Home range, designed to deliver engaging experiences virtually and remotely, which launched to consumer markets last week.

The launch of RedBalloon for Business furthers BRG’s strategy to deliver new revenue opportunities to their 3,000-plus supplier network of Australian businesses. Existing REDii clients will automatically gain access to the new RedBalloon for Business offering upon launch, with newly onboarded REDii Partners to also come online over the coming weeks.

Commenting on the launch of RedBalloon for Business, BRG CEO David Anderson stated, “We play a crucial role in supporting both our clients and our suppliers during challenging times. I’m excited to showcase how effectively we’re able to implement changes that help both parties succeed.”

RedBalloon for Business’ new range of SME-focused solutions for workplace recognition can be found at

About Big Red Group:
The Big Red Group (BRG) is Australia’s largest provider of travel and engagement experiences for consumer and business clients, through leading experience brands RedBalloon, Adrenaline, Lime&Tonic, and REDii. Founded in 2017 by CEO David Anderson and RedBalloon Founder, Naomi Simson, The Big Red Group the BRG are experts in providing unique experiences to all audiences, confidently shifting the way people experience life.

Headquartered in Sydney, Australia, BRG controls a national network of experience professionals working with small business suppliers and clients to deliver an experience somewhere on Earth every second.

Media contact

James Murray

Corporate Communications Executive

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