NEWS: RedBalloon launches Experiences @ Home range

The brand new selection of Experiences are now offered virtually via at0home kits delivered to your door

Sydney, AUSTRALIA – 21 MARCH 2020

The Big Red Group’s RedBalloon has today announced the launch of Experiences At Home, a brand new range of virtual experiences for those looking for enriching experiences during quarantine.

The new range, developed in partnership with existing RedBalloon suppliers nationally, will offer customers the chance to shift the way they experience home life via a dedicated online experience platform comprised of exclusive offerings.

Commenting on the launch of the new Experiences at Home Range, BRG’s Head of Growth, Matt Cavalier stated: “This is an exciting new platform for us to grow and develop in a new market. Our existing product relationships have enabled us to build a leading product offering for consumers to enjoy immersive experiences from the comfort of their home.”

RedBalloon’s new Experiences At Home range currently houses 137 exclusive experience products from over 50 RedBalloon small business suppliers across Australia.

“We wanted to ensure our suppliers had the opportunity to pivot to the new market conditions with continued revenue opportunities.  We’ve been able to support a rapid turnaround in product development and market access which is encouraging our suppliers to stay active,” said Stephen Blake, Head of Supply at BRG.

About Big Red Group:
The Big Red Group (BRG) is Australia’s largest provider of travel and engagement experiences for consumer and business clients, through leading experience brands RedBalloon, Adrenaline, Lime&Tonic, and REDii. Founded in 2017 by CEO David Anderson and RedBalloon Founder, Naomi Simson, The Big Red Group the BRG are experts in providing unique experiences to all audiences, confidently shifting the way people experience life.

Headquartered in Sydney, Australia, BRG controls a national network of experience professionals working with small business suppliers and clients to deliver an experience somewhere on Earth every second.

Media contact

James Murray

Corporate Communications Executive

james.murray@thebigredgroup.com.au