Riding a rising tide
Experiences have become the new competitive battleground of retail.
Millennial buying power in this new environment is creating a perfect commercial storm for those businesses savvy enough to take advantage of this billion-dollar industry.
Our world is changing, and where people choose to spend their time, money and energy is shifting. More people are doing more experiences than at any other time in history.
The progression of economic value dubbed the ‘experience economy’, predicted by experts B. Joseph Pine II and James H. Gilmore two decades ago, has well and truly come to fruition. Our 2019 whitepaper will go into detail exploring specifically the impact of Millennials – the world’s largest generation – entering their prime spending years, with a strong and primary desire to ‘do’ instead of ‘own’.
Download this whitepaper to:
- Understand demographic trends, the role of social media, the notion of brand loyalty, and how fintech developments and AI are shifting the expectations of the modern consumer.
- Find out why experiences have become the new competitive battleground of retail.
- Discover the macro factors driving the shift to experiences.
- Learn how savvy businesses are using these insights to deliver world-class customer experiences.
Register now to receive your copy of The Experience Economy: Riding a Rising Tide, out May 2019.