As a leading business and startup expert, Naomi has worked in and with businesses her entire career. After starting RedBalloon in 2001 with just an idea and persistence, she has grown the company into a household name that is now considered one of Australia’s tech success stories, having served more than 3.5 million customers. In 2015, Naomi created Redii — an employee recognition tool to encourage thriving workplaces. Naomi has many labels: entrepreneur, speaker, director, mother, author of Live What you Love and Ready to Soar, blogger, innovator and passionate individual. She is a TV personality on Network TEN’s Shark Tank and has been a LinkedIn influencer since 2012, with more than 2 million followers. Naomi has been blogging at NaomiSimson.com for over a decade and loves sharing her insights. More recently, she created The Huddle, a business community to help like-minded business people progress to the next level. Naomi’s personal and professional motto is, “If it is meant to be, it is up to me”
After 8 years as an IT Management Consultant, David plunged headfirst into the deep ‘soapy’ water of entrepreneurship starting in Australia to eventually run the global business IMO Car Wash and washing 34 million cars across the globe each year. After a successful exit, David’s relentless commitment to the customer experience brought him to Redii. First as a consultant and now as CEO. In April 2017, already in the role of Redii CEO, David took the courageous leap of getting deeper into partnership with RedBalloon founder Naomi Simson. Now as co-founder and group CEO of the BRG, David is incredibly excited to be leading the team as they build on 15 years of great work delivering memorable experiences through RedBalloon, and growing the BRG into an entity that will support millions of Australian business owners.