“If content is the king, then conversation is the queen” ―Anon
As a business BRG shares insights and expertise in a number of ways. Our leaders are sought after speakers and we regularly appear in the press, contributing to the conversation around the power of experiences and how they contribute to well being. We are also an authority when it comes to business, retail, tech and Artificial Intelligence in the marketing arena.
We have a number of resources available below – images, logos and brand guidelines. Please contact us directly if you have a specific request.
A big part of our plan is to share what we have learned.
Considered a world leader in online marketplace aggregation of activities, we are trailblazers in our use of technology and business practices. We are reinventing how marketing integrates with every element of business – having Naomi Simson as our co-founder and also taking the reins as Chief Marketing Officer (CMO).
BRG has invested millions of dollars in infrastructure, which is driving material growth throughout our brands. Artificial Intelligence and machine learning platforms make sure we are offering the right experience to the right person at the right time. It is these platforms, and having the right people to drive them, that allow us to scale. Our team love working at the leading edge of technology. Brett Raven (CIO), Julia Wilson (GM, Marketics) and Matthew Cavalier (GM, RedBalloon) are engaged regularly as speakers and experts in their respective fields.
To enquire about booking a BRG guest speaker for your next event, contact us.
Recent Media Articles
redballoon.com.au/hub - 10 September 2018
What do you buy someone turning 60? A hot air balloon ride, a cruise, a hot lap? According to our customers, these were all great hits for 60th gifts. We've pulled together a couple of reviews to inspire you to think outside the norm and #GiftDifferent.
redballoon.com.au - 8 September 2018
It’s easy to fall into the habit of buying people the same type of birthday presents each year. But when it comes to those milestone moments, it’s always nice to treat someone to something they aren’t expecting. With over 5000 experiences to choose from, we’ve got the perfect gift for people of all ages. Here are a couple of unique experiences you may not have thought of that make wonderful birthday gifts.
redballoon.com.au - 6 September 2018
It can be tricky deciding what to spoil your partner with for an anniversary gift. Sure, you can take the traditional route of paper, cotton, leather etc. But sometimes it’s nice to get away for the weekend or treat yourself to a romantic dinner out. Here are some experiences our customers have enjoyed as anniversary gifts.
redballoon.com.au - 10 September 2018
Heading to an engagement party and not quite sure whether you’re expected to bring a gift? The etiquette around engagement gifts can be a little murky. Often there’s no registry, so if you do decide to bring a gift the pressure to find the right one can be tough! Sometimes couples aren’t expecting a gift at all. So essentially, it’s up to you as to whether you want to spoil the happy couple with something to help them celebrate. We’ve pulled together a few gift ideas to take the guesswork out of finding something appropriate and sure to hit the mark.
Smart Company – 13 August 2018
Your job as a marketer is to engage people at an emotional level … hence it is not what you do that is interesting, but instead why you do it. And the difference here is what makes things interesting. Here are a number of key things to remember when creating a marketing plan — and remember marketing is never ‘finished’. With everything from social influencers to artificial intelligence on the menu, where is it best to focus your attention to build intimacy and engagement?
Internet Retailer – 30 July 2018
Australia-based RedBalloon sells experiences online—awe-inspiring endeavors[sic] such as becoming a race driver for a day or taking a flight in a “Top Gun”-themed fighter jet… In May 2017, RedBalloon turned to Albert Technologies Ltd., a marketing platform that uses artificial intelligence technology to automate retailers’ digital advertising programs. RedBalloon charged Albert with reducing acquisition costs, finding new audiences not yet reached and making media buying decisions more autonomous.
Smart Company – 6 August 2018
No business owner can take a set and forget mindset; nothing is slowing down and putting your head in the sand is not an option. Technology, media trends, audiences, compliance and opportunities for your business; online retail is like any other industry in the modern age — it’s constantly changing, evolving and reinventing itself. There’s always something new to consider, but it is just as important what you say no to. Having a strategic to-do list helps me focus on the bigger game.
Salesforce – July 2018
The Big Red Group (BRG) is no stranger to blazing new trails, having evolved from RedBalloon. Founded by Naomi Simson in 2001, the experiential gifting pioneer grew quickly and soon became a well-known brand across Australia. Still, as time went on and new competitors emerged, its growth began to slow. The management team had lost their way and the organisation lacked the energy it needed to transform. So Naomi partnered with David Anderson, and together they co-founded BRG.
Smart Company – 2 July 2018
…Upon my return to Australia, I went straight into a planning session with the Big Red Group leaders. And while I was exhausted from my travels, my Mongolian experience had connected me powerfully with my purpose and the wider business purpose of the Big Red Group. I needed this ‘circle’ to remind me of why I have done what I have done for close to two decades.
The Press (PWC) – 29 June 2018
If you told Naomi Simson five years ago today she would be back as a Chief Marketing Officer in her business, she’d have been amused but not surprised.
Smart Company – 18 June 2018
The beauty of artificial intelligence (AI) is its capacity to release marketers from the heavy burden of manual execution. Freeing them up to ideate, create and tell brand stories that truly engage their customers. This week I speak to Or Shani, founder and CEO of Albert – the world’s first and only AI marketing platform – about how AI is not here to replace our intelligence, but to augment it.
Harvard Business Review – 28 May 2018
…Fast forward to 2016, and almost all of RedBalloon’s brand advertising was invested in traditional media outlets like radio, print, billboards, and pop-up retail stores. The company’s cost of new customer acquisition had ballooned from 5 cents to $50… Enter “Albert”, a digital marketing platform powered by artificial intelligence (AI).
Smart Company – 28 May 2018
Last week, comedian Adam Hill tweeted: “Just spent an hour trawling through my GDPR emails. I think I liked it better when they just harvested my data”. It’s true, my inbox is overwhelmed and each brand seems to be dealing with the new privacy regulations differently.
Mumbrella – 28 July 2017
Big Red Group, the holding company for gifting service Red Balloon, has restructured and will start reselling AI marketing platform Albert, the company announced last night. Speaking to Mumbrella ahead of Albert’s official launch last night, co-founder Naomi Simson said driving down the soaring cost of customer acquisition is one of the ideas behind Big Red Group’s rollout of artificial intelligence marketing platform Albert.
CMO – 28 July 2017
Experiences businesses restructures under holding entity, Big Red Group, and strikes reseller agreement with artificial intelligence digital marketing tech player, Albert
Business Insider – 28 July 2017
Naomi Simson’s Big Red Group will resell the artificial intelligence technology that her famous startup RedBalloon used to perform a year’s worth of work in just 24 hours.
News and announcements from the Big Red Group.
Australia’s leading online experience retailer RedBalloon has made a bold move in the countdown to Christmas, opting to implement early and sweeping changes to its voucher expiry policy for all customers, effective immediately.
SYDNEY, 30 November 2017: The NSW Government yesterday announced from March 31 2018 all retailers in the state must honour gift cards for three years. RedBalloon has opted to lead the market by implementing the change on all vouchers across Australia and New Zealand, effective immediately and backdated to 18 October this year.
Big Red Group Secures Exclusive Rights as Reseller of Artificial Intelligence Marketing Platform Albert in Australia and New Zealand
Albert™ to revolutionise digital marketing for countless businesses across Australia
SYDNEY, 27 July 2017 : The newly formed Big Red Group (BRG) has secured the exclusive rights to bring the world’s first Artificial Intelligence (AI) digital marketing platform, Albert, to Australia and New Zealand. Group co-founder Naomi Simson announced the exclusive agreement, alongside a major shake up of online experience retailer RedBalloon and associated businesses.