“If content is the king, then conversation is the queen” ―Anon
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Considered a world leader in online marketplace aggregation of activities, we are trailblazers in our use of technology and business practices. We are reinventing how marketing integrates with every element of business – having Naomi Simson as our co-founder and also taking the reins as Chief Marketing Officer (CMO).
BRG has invested millions of dollars in infrastructure, which is driving material growth throughout our brands. Artificial Intelligence and machine learning platforms make sure we are offering the right experience to the right person at the right time. It is these platforms, and having the right people to drive them, that allow us to scale. Our team love working at the leading edge of technology. Brett Raven (CIO), Julia Wilson (GM, Marketics) and Matthew Cavalier (GM, RedBalloon) are engaged regularly as speakers and experts in their respective fields.
To enquire about booking a BRG guest speaker for your next event, contact us.
Recent Media Articles
Inside Retail – 3 June 2019
Naomi Simson’s Big Red Group has partnered with US experience retailer IfOnly to launch the brand of the same name in Australia.
Like RedBalloon, Big Red Group’s flagship website, IfOnly offers a range of experiences that customers can buy online… The difference is that every listing on IfOnly benefits a cause, with up to 80 per cent of the proceeds going to an associated charity.
Media release – 3 June 2019
The Big Red Group (BRG) has today launched the premium curated experiences brand, IfOnly, in Australia.
IfOnly is a partnership with the US site of the same name – founded in 2012 with the purpose of unlocking access to extraordinary experiences for social good, with every listing benefitting a cause.
Partnerize – 26 March 2019
If you are unfamiliar, Innovation Days are a global series of events we deliver in cities like London, San Francisco, New York, and Sydney. The purpose is to bring together the true thought leaders of the partnerships space in a particular region. Strategic thinkers from our customers, partners, and other leading brands convene and collaborate on ways to propel our industry forward, and deliver more effective sales programs and performance marketing campaigns.
Sunshine Coast Daily – 18 February 2019
Naomi Simson has joined News Regional Media as a guest columnist for our latest business series, Business Class.
Over the next eight weeks, we’ll bring you a host of informative and useful business stories including weekly columns from business guru and co-founder of The Big Red Group, Ms Simson, to help you take your business to the next level.
Mumbrella – 13 December 2018
RedBalloon’s Break with Tradition takes out the title of Best Aussie Christmas Ad Campaign of 2018.
Much debate in the advertising industry surrounds whether the ‘message’ or ‘emotion’ is more important. RedBalloon proves that both are possible, and – when done right – can be an extremely potent combination. Put simply, the ad is funny.
Inside Retail – 20 November 2018
RedBalloon has completed the transition of its website from a 17-year-old, predominantly custom-built platform to Salesforce’s Commerce Cloud, as its parent company, Big Red Group (BRG), eyes future acquisitions to become the world’s biggest online marketplace for experiences within the next two years.
CMO – 12 November 2018
RedBalloon parent company, Big Red Group (BRG), says its acquisition of extreme and adventure experiences aggregator, Adrenaline.com.au, will make it the third-largest experiences provider globally. And according to its co-founder and spokesperson, Naomi Simson, the acquisition is just the start of its plans to ensure Australian businesses successfully get a piece of the experiences pie against global competitors.
Smart Company – 13 November 2018
Experience entrepreneur Naomi Simson will look to take a bigger bite out of the highly competitive online travel space with the acquisition of extreme sports-focused experience retailer adrenaline.com.au. The Big Red Group (BRG) co-founder inked a deal with Adrenaline Pty. Ltd. to acquire the e-commerce platform late last week for an undisclosed sum.
LinkedIn (Naomi Simson) – 8 November 2018
The world is shifting fast. How and where each of us choose to buy is impacting communities. When I walk down the strip of local shops in my old neighbourhood of Balmain in Sydney, I notice every third storefront or so is empty. Closed for business. The small business owners and local stores once a landmark in the local community are slowly being driven out of business by the big international super stores and online brands who offer better prices, faster delivery and maximum convenience…
Ad News – 25 October 2018
Despite having launched a digital business herself, entrepreneur and Channel Ten Shark Tank star Naomi Simson has had reservations about ploughing all her media spend into the channel alone. Speaking to AdNews about her current marketing mix, Simson explained how her media buy is shifting further towards digital as she increasingly looks at data from the customer journey. However, she has been cautious to do this…
Smart Company – 13 August 2018
Your job as a marketer is to engage people at an emotional level … hence it is not what you do that is interesting, but instead why you do it. And the difference here is what makes things interesting. Here are a number of key things to remember when creating a marketing plan — and remember marketing is never ‘finished’. With everything from social influencers to artificial intelligence on the menu, where is it best to focus your attention to build intimacy and engagement?
Internet Retailer – 30 July 2018
Australia-based RedBalloon sells experiences online—awe-inspiring endeavors[sic] such as becoming a race driver for a day or taking a flight in a “Top Gun”-themed fighter jet… In May 2017, RedBalloon turned to Albert Technologies Ltd., a marketing platform that uses artificial intelligence technology to automate retailers’ digital advertising programs. RedBalloon charged Albert with reducing acquisition costs, finding new audiences not yet reached and making media buying decisions more autonomous.
Smart Company – 6 August 2018
No business owner can take a set and forget mindset; nothing is slowing down and putting your head in the sand is not an option. Technology, media trends, audiences, compliance and opportunities for your business; online retail is like any other industry in the modern age — it’s constantly changing, evolving and reinventing itself. There’s always something new to consider, but it is just as important what you say no to. Having a strategic to-do list helps me focus on the bigger game.
Salesforce – July 2018
The Big Red Group (BRG) is no stranger to blazing new trails, having evolved from RedBalloon. Founded by Naomi Simson in 2001, the experiential gifting pioneer grew quickly and soon became a well-known brand across Australia. Still, as time went on and new competitors emerged, its growth began to slow. The management team had lost their way and the organisation lacked the energy it needed to transform. So Naomi partnered with David Anderson, and together they co-founded BRG.
Smart Company – 2 July 2018
…Upon my return to Australia, I went straight into a planning session with the Big Red Group leaders. And while I was exhausted from my travels, my Mongolian experience had connected me powerfully with my purpose and the wider business purpose of the Big Red Group. I needed this ‘circle’ to remind me of why I have done what I have done for close to two decades.
The Press (PWC) – 29 June 2018
If you told Naomi Simson five years ago today she would be back as a Chief Marketing Officer in her business, she’d have been amused but not surprised.
Smart Company – 18 June 2018
The beauty of artificial intelligence (AI) is its capacity to release marketers from the heavy burden of manual execution. Freeing them up to ideate, create and tell brand stories that truly engage their customers. This week I speak to Or Shani, founder and CEO of Albert – the world’s first and only AI marketing platform – about how AI is not here to replace our intelligence, but to augment it.
Harvard Business Review – 28 May 2018
…Fast forward to 2016, and almost all of RedBalloon’s brand advertising was invested in traditional media outlets like radio, print, billboards, and pop-up retail stores. The company’s cost of new customer acquisition had ballooned from 5 cents to $50… Enter “Albert”, a digital marketing platform powered by artificial intelligence (AI).
Smart Company – 28 May 2018
Last week, comedian Adam Hill tweeted: “Just spent an hour trawling through my GDPR emails. I think I liked it better when they just harvested my data”. It’s true, my inbox is overwhelmed and each brand seems to be dealing with the new privacy regulations differently.
Mumbrella – 28 July 2017
Big Red Group, the holding company for gifting service Red Balloon, has restructured and will start reselling AI marketing platform Albert, the company announced last night. Speaking to Mumbrella ahead of Albert’s official launch last night, co-founder Naomi Simson said driving down the soaring cost of customer acquisition is one of the ideas behind Big Red Group’s rollout of artificial intelligence marketing platform Albert.
CMO – 28 July 2017
Experiences businesses restructures under holding entity, Big Red Group, and strikes reseller agreement with artificial intelligence digital marketing tech player, Albert
Business Insider – 28 July 2017
Naomi Simson’s Big Red Group will resell the artificial intelligence technology that her famous startup RedBalloon used to perform a year’s worth of work in just 24 hours.
SYDNEY – 12 November, 2018
The BRG will deliver an experience every minute and is now considered the third largest pure play experience marketplace in the world.
Adrenaline.com.au joins RedBalloon as a subsidiary of the Big Red Group (BRG), the largest pure play aggregator of experiences in Australia*, and considered the third largest globally. The BRG is poised to further broaden the appeal of experiences to new audiences by actively seeking to acquire new marketplace brands with a vision to scale domestically and propel the business into international markets.
SYDNEY – 30 November, 2017
Australia’s leading online experience retailer RedBalloon has made a bold move in the countdown to Christmas, opting to implement early and sweeping changes to its voucher expiry policy for all customers, effective immediately.
The NSW Government yesterday announced from March 31 2018 all retailers in the state must honour gift cards for three years. RedBalloon has opted to lead the market by implementing the change on all vouchers across Australia and New Zealand, effective immediately and backdated to 18 October this year.
Big Red Group Secures Exclusive Rights as Reseller of Artificial Intelligence Marketing Platform Albert in Australia and New Zealand
SYDNEY – 27 July, 2017
Albert™ to revolutionise digital marketing for countless businesses across Australia.
The newly formed Big Red Group (BRG) has secured the exclusive rights to bring the world’s first Artificial Intelligence (AI) digital marketing platform, Albert, to Australia and New Zealand. Group co-founder Naomi Simson announced the exclusive agreement, alongside a major shake up of online experience retailer RedBalloon and associated businesses.