We’ve been reaching out to listen to many of our experience and tourism suppliers this week, many of whom are small owner-operated or family businesses. Some have lost their businesses in the bushfires entirely, many more are rapidly losing business. With Tourism Australia putting Kylie on hold and international media streaming the reality of the bushfires, cancellations are coming in and demand is disappearing.
Those trying to fly balloons, helicopters, run cruises or glamping experiences, attractions and more are telling us they are struggling right now. Customers are ringing to ask if experiences are still open and the reality is, many of them are. Kangaroo Island included.
We received an urgent email from a Kangaroo Island operator urging us to get the message out that whilst much of the western end of the Island has been severely impacted, many of their attractions remain open. There is still plenty to see and they need visitors – now more than ever – to aid in their recovery. With the media providing updates on the worst of the devastation, it’s easy to understand how these voices can get lost.
The message from many of these businesses is, please don’t cancel. Postpone. Come back to us. We need you. Call and find out if it is still safe to visit.
Our purpose has always been to champion domestic tourism and experiential businesses, many of whom rely on Australia’s natural beauty and our love of the outdoors. It’s devastating to watch much of it burn, to see lingering smoke in our cities and feel helpless to stop it.
The gratitude we have for our firefighters, working tirelessly to save our communities, is endless. Let’s rally and support those who need us right now. But let’s not overlook those that need us later, the businesses that rely on our patronage to keep going. We can help them rebuild and secure their futures by ensuring we simply “come back”.
Please check before you travel to bushfire affected areas. And stay safe.
To help those impacted right now