“You can’t win in the marketplace unless you win first in the workplace. If you don’t have a winning culture inside, it’s hard to compete in the very tough world outside,” Douglas Conant.
#9 Experiences at work: Power of personalisation
In this series we suggest ways to ‘shift people’s experience of work’. #8 looked at how aspirational experiences can add a new dimension to your promotional activities. In this ninth post we look at how experiences are a truly personalised illustration of your gratitude; inspiring culture and folklore within and about your business.
Experiences by their nature are fun, interesting and exciting. They’re also very personal – people have bucket lists, aspirations and things they’ve always dreamed of doing but never quite get around to. Using experiences as part of your internal engagement and corporate gifting strategy is a great way to add a truly personal flavour to a realm usually dictated by logo-laden stationary, stale hampers and bottles of wine.
In challenging times, businesses cannot afford the luxury of unproductive staff. As businesses continually look to cut costs as they negotiate unknown waters, cutting costs from the wrong places can be short sighted and damaging. Strong businesses will always continue to focus on their people – and have a team of ‘A’ graders who are truly engaged. To be competitive is to have a focused team of engaged employees, who are there for the long haul. In troubling times it is those that focus on their people that will be able to maximise the opportunities that will arise. That’s why employee engagement has long been heralded as the holy grail of organisational success. It’s a person’s emotional and intellectual commitment to an organisation.
- The key: capturing the hearts and minds of employees.
- The catch: finding out what inspires employees to make that extra discretionary effort.
- The payoffs: work becomes pleasurable, more productive and more profitable.
If you don’t capture the hearts and minds of your people – no amount of money will keep them long term – and when there is no cash to splash around and bonuses are non-existent then smart companies are looking for alternatives. Personalised, non monetary rewards, is one avenue to bring this to life.
Shared experiences produce relationships, they generate conversations, create memories and build emotional bonds; they are the currency of making dreams come true. And it doesn’t have to cost a lot to be effective. In fact, much of employee engagement is simply about making sure that people know what they are there to do in the day, that they have the tools to get the job done, that they are noticed for what they contribute and they go home feeling like a winner.
Personalisation – and expectations of – are everywhere these days. Customers want to know you understand them; where they shop, what they want, where and how they want it. And this applies to your corporate customers, clients and employees as well. Successful and effective gifting is all about showing you understand that person.
Gift vouchers have long been considered the most impersonal gift option available – a fall back when you simply can’t think of anything else. But experience gift vouchers are different. They not only allow you to show you know that person by your selection of a unique and special activity, but they allow personalisation in the delivery of that experience. You can also take your corporate gifting up a notch, and inspire an emotional connection to your brand, with an experience that is not only personal in its nature, but personalised when delivered.
Our experiences brand RedBalloon offers businesses the ability to co-brand vouchers for this very reason. Experiences are the most memorable of all gifts, and what better way to enhance that memorability than by ensuring your business is front of mind when the recipient looks at their voucher? It means the memories and stories that come from that experience will be forever associated with your brand and that moment of giving.
Before the Big Red Group was formed, our star brand RedBalloon had an internal engagement project called “The Dreamcatcher”. At the beginning of the year every employee would write down 10 things they wanted to experience or acheive that year – and they would work to tick them off. When it came time to recognise our people for great work, personal milestones or to just say thanks, we could do this in an incredibly personalised, and powerful, way. Something so simple yet so effective in showing our people we knew who they were and what made them tick.
Because ultimately it’s how people talk about your business that makes the difference. Stories create culture and folklore, and that’s how brands are built in the hearts and minds of customers.
RedBalloon For Business
From team building to rewards, recognition and thanks - RedBalloon has more than 5000 experiences fit for the job.
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Also published on Medium.