The power of experiences is something that has been thoroughly researched and documented by academics and experts for a number of years. And with the emergence of what has been coined the ‘experience economy‘, the impact and role of experiences and how they impact our day-to-day lives continues to gain momentum. Experiences connect us in a very real and human way – and sharing these moments creates a cultural currency that has greater influence over the way we experience life than any other type of spending.
According to Thomas Gilovich (Psychology Professor at Cornell University) in his research paper, A wonderful life: experiential consumption and the pursuit of happiness:
One of the enemies of happiness is adaptation… We buy things to make us happy, and we succeed. But only for a while. New things are exciting to us at first, but then we adapt to them. Our experiences are a bigger part of ourselves than our material goods. You can really like your material stuff. You can even think that part of your identity is connected to those things, but nonetheless they remain separate from you. In contrast, your experiences really are part of you. We are the sum total of our experiences.
That’s why, at the BRG, we want shift the way people experience life. We know it’s not so much what we do, but the why and how that makes a difference to other people.
Increasingly, we observe the more we ‘connect’ – via our smartphones and social media – the more disconnected we feel from the world and the experience of life around us. We’re spending less quality time with friends and family and doing those things that bring us true joy. It’s worrying that more and more people seem to be living vicariously through others, via screens, versus having their own life experiences.
As humans it’s fundamental to our sense of wellbeing to belong; to be part of a community and to connect with people. Think about how often you’re truly present and focused in the moment with those around you. We are all guilty of it. Yet putting away our tech and stepping into the real world seems really very hard. Just for a moment consider how much time you put into planning your next trip, adventure, social gathering or ticking something off our bucket list. Is it enough when compared to the time you spend scrolling news feeds on your phone?
When people have a sense of purpose, they feel like they’re making a difference to others. At the BRG we want to shift the way people experience life, by serving an experience every second somewhere on Earth. But to ‘experience life’, it extends beyond that. It extends to our suppliers, distribution partners, customers and the people we come into contact with. We want people to create truly vivid memories and live lives worth remembering – and we believe that shared experiences are at the very heart of this.