Big Red Group taps Cognizant to Transform the Digital Experience Marketplace
Big Red Group, has engaged global IT services company, Cognizant, to transform its digital platforms in support of its national and international growth ambitions. This follows the rapid acquisition of multiple businesses in the travel and experiences sector over the last five years. Cognizant will provide consulting, technology, operations, program and management services.
As part of the five-year digital transformation project, Cognizant will provide consulting, technology, operations, programming and management services as Big Red Group seeks to drive conversion uplift, improve the customer and supplier end-to-end experience as well as provide a scalable platform for their global growth ambitions.
Big Red Group Chief Executive Officer, David Anderson, comments:
“In the current volatile economy, finding a partner that has the scale to weather the storm with you, with a breadth of services and capabilities to help you rapidly optimise cost to serve is critical. To find a partner that will then invest alongside you, take risk on their ability to partner and transform, to explore new opportunities on an innovative commercial basis, and to jointly commit to ESG outcomes that aligns with your purpose – priceless. Cognizant demonstrated all of these and we’re excited to start off the year alongside them.”
Cognizant Head of Consulting ANZ, George Evans comments:
“Our expertise in the retail and travel industry is a great example of how our partnership with BRG can help it scale as an Australian business, globally. Combine this with Cognizant’s strong digital and technology capabilities, this is the beginning of a partnership founded on great chemistry and cultural alignment. The team at Cognizant looking forward to working with BRG over the coming years and help the online marketplace achieve its growth objectives.”
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