NEWS: BRG acquires ownership stake of Albert A.I.

The acquisition follows on from a 2017 exclusive licensing agreement with Albert for ANZ, with increased investment and resourcing to come

Sydney, AUSTRALIA – 9 July 2020

David Anderson Group CEO of The Big Red Group has today announced that it has acquired a stake in Albert AI. “We have been working with the Albert AI team for more than three years and we continue to see great results for our clients as well as ourselves. With the increased demand on performance marketing effectiveness and the Albert AI wanting to have a dedicated team in our region it made sense for us to transition from licensee to shareholder in the business.

“What this means is that we can build more integrated capability on the ground here alongside resources in New York and Tel Aviv to offer Australian clients, such as Optus, incremental support and insight.

“This demonstrates our commitment to the success of Albert AI and our belief that consumer brands in our region will be seeking new tools to more effectively find audiences as consumer sentiment shifts quickly.


“Albert AI is an autonomous marketing engine that serves campaigns and adjusts creative on the fly across the digital media landscape. Marketing professionals and creative people find that Albert gives them more bandwidth to work on strategy, campaign design and optimising the marketing reach and effectiveness.”

Naomi Simson and I as co-founders of BRG are delighted by this investment and what it will mean for Australian consumer businesses.”

About Big Red Group:
The Big Red Group (BRG) is Australia’s largest provider of travel and engagement experiences for consumer and business clients, through leading experience brands RedBalloon, Adrenaline, Lime&Tonic, and REDii. Founded in 2017 by CEO David Anderson and RedBalloon Founder, Naomi Simson, The Big Red Group the BRG are experts in providing unique experiences to all audiences, confidently shifting the way people experience life.

Headquartered in Sydney, Australia, BRG controls a national network of experience professionals working with small business suppliers and clients to deliver an experience somewhere on Earth every second.

Media contact

James Murray

Corporate Communications Executive