Our Journey

Since its establishment in 2017, Big Red Group has steadily acquired and developed leading experience brands, growing our portfolio into the largest marketplace of experiences across Australia and New Zealand.

Proudly Australian owned and operated, Big Red Group has the largest and deepest domestic audience reach, with B2B, B2C and exclusive partnership offerings.

Supporting local communities and the tourism industry through thousands of partnerships with experience providers, we enable more than 10,000 experiences spanning every state and territory.

Having served more than 3 million experiences to date, our journey to deliver an experience every second somewhere on earth by 2030, is well underway.


2017
Big Red Group founded with the mission to create a multi-brand experience marketplace which could serve different audiences with different needs, and deliver tangible returns to stakeholders
2017
RedBalloon acquired as a trusted and established market leading experience brand, with a deep history of providing enriching experiences across Australia and New Zealand
2017
REDii acquired as a reward and recognition experience platform to engage Big Red Group employees and then expanded into a corporate offering
2018
1 million milestone of total experiences served, delivering an experience on average every 48 seconds
2018
Adrenaline acquired, Australia’s leading adrenaline experience company, with expertise and reputation for delivering thrilling land, sea and air experiences
2019
Lime&Tonic acquired to cater for the luxury experience segment, facilitating fine dining, intimate getaways and spa retreats
2020
2 million milestone of total experiences served, delivering an experience on average every 42 seconds
2021
3 million milestone of total experiences served, delivering an experience on average every 30 seconds