Our Metrics

Australian owned & operated brands

Adrenaline Adrenaline Experience Oz Local Agent Lime&Tonic RedBalloon

Big Red Group is the largest marketplace of experiences in Australia and New Zealand, and home to a powerhouse of leading brands which enable more than 10,000 experiences.

Australian owned and operated, Big Red Group leads and grows the experience economy through its scale, expert marketing, state-of-the-art tech platforms and industry partnerships, generating demand for more than 2500 tour and experience operators.

Experiences served since founding
Unprompted Brand Recall

Key Business Metrics

Cheese Making Workshop

 

*Kantar Research Oct 2021

3.3M
Experiences served since inception
967K
Experiences served last 12 months
567K
Customers ready to redeem voucher
10K+
Experiences available
2.5K+
Supply Partners
58%
Unprompted brand recall (RedBalloon)
78 NPS
Average across brands*
Indoor Rock Climbing

Industry Insights*

At any point in time, approximately half of Australia is in the market to do or gift an ‘experience’. With an even gender split, most want to do an experience with their partner, family or friend.

Big Red Group Market Share*

Big Red Group’s Australian owned and operated brands account for 25% of the Domestic addressable market, delivering customers to 2500+ tour and activity operators across the country.

Big Red Group Market Share