Australian owned & operated brands
Big Red Group is the largest marketplace of experiences in Australia and New Zealand, and home to a powerhouse of leading brands which enable more than 10,000 experiences.
Australian owned and operated, Big Red Group leads and grows the experience economy through its scale, expert marketing, state-of-the-art tech platforms and industry partnerships, generating demand for more than 2500 tour and experience operators.


Key Business Metrics

*Kantar Research Oct 2021

Industry Insights*
At any point in time, approximately half of Australia is in the market to do or gift an ‘experience’. With an even gender split, most want to do an experience with their partner, family or friend.
Big Red Group Market Share*
Big Red Group’s Australian owned and operated brands account for 25% of the Domestic addressable market, delivering customers to 2500+ tour and activity operators across the country.