Our Story

We are Big Red Group

Big Red Group was established in 2017 with the intent to build a multi-brand experience marketplace to serve different audiences, with the ethos of valuing experiences over material goods.

Starting with the acquisition of RedBalloon in 2017, a trusted Australian experience brand, and REDii, an experience-based rewards platform, Big Red Group has since expanded to become the largest aggregator of experiences across Australia and New Zealand.

Adding leading adventure experience brand Adrenaline in 2018, luxury experience brand Lime&Tonic in 2019, and Experience Oz and Experience Oz Local Agent in 2021, Big Red Group continues to expand its marketplace through strategic acquisitions, partnerships and organic growth underpinned by continuous investment in technology, talent and marketing.

Partnering with thousands of small business experience suppliers and offering 10,000+ experiences across its brands, Big Red Group remains steadfast on its mission to shift the way people experience life.

Headquartered in Sydney’s CBD with an employee base of more than 150 people, Big Red Group has served more than 3.7 million experiences to date, and delivers an experience approximately every 30 seconds.

Big Red Group team photo
Shifting the way people experience life


To shift the way people experience life.


To serve an experience every second by 2030.

Our Values

Our values underpin the way we conduct our business, engage with each other and execute our work each and every day. They are the intrinsic attributes we expect our team members to have and uphold, and form the very tapestry of our incredible culture.

Our Values - We are Growth Minded

We move forward with bold ambition and a willingness to seek and explore all opportunities. We are receptive to feedback and value the role of team in our efforts to deliver tangible outcomes for our partners and community.
Big Red Group Values - Constantly seek better

We don’t accept mediocrity, but continuously strive and aim higher. We develop others on the way, seek answers to the hard questions, and lead important conversations to make a difference.
Our Values - Own Our Outcomes

We set courageous goals, hold ourselves to account to work smarter. We unite around challenges to deliver outcomes over outputs every day.
Big Red Group Values - Act with intention

We work purposefully, focusing on prioritising the meaningful. Integrity, inclusiveness and authenticity is at our core. We plan our work and maintain both urgency and momentum.