“Alone we can do so little; together we can do so much” ―Helen Keller
Why work with the Big Red Group?
At the Big Red Group we believe in true partnership. Our purpose is to shift the way people experience life by delivering an experience every minute across Australia and New Zealand – and ultimately every second globally. But we can only achieve this by working closely and collaboratively with our thousands of experience business partners.
We’re not just a sales or distribution channel for your business; we’re your marketing partner. We’re not just a booking agent; we’re a marketplace. Through our brands we build trust and consideration for experiences, while our websites provide an opportunity to promote your products to our audiences. We are here to make business more simple for you – our focus is to deliver you customers so you can focus on what you’re best at; delivering great experiences.
Read on to discover the top five reasons to partner with the Big Red Group
1: TRUST | Starting a new business, or trying to build authority and trust around an existing business, is hard (and expensive). With no reputation in market brands struggle to even get listed with Google, let alone understand their customers and how and where to find them. To become an effective digital marketing expert and find customers is a very expensive exercise, especially operating in the online retail and gifting industry. In partnering with us our experience partners can leverage our 17 years of established brand trust, and all the digital marketing advantages that come with this, in order to find and serve customers consistently.
2: REACH | As an established brand with a loyal and broad customer base; a multi-million dollar marketing budget; and access to world-class technology like marketing AI and leading website technology, we can reach audiences that would be otherwise unavailable to our experience partners. And at a cost that would be otherwise unattainable. In this we deliver incremental business that our partners cannot find – or afford – in isolation.
“We understand that we take a hit on our general pricing structure when we work with a third party booking agent, but we do this as a value exchange for customer acquisition through RedBalloon. We’ve reached an additional 14,000 customers via our relationship with RedBalloon, and this number continues to grow and deliver real commercial outcomes for our restaurants as we expand the range and appeal or our different restaurant experiences.” Sam Hasim – Marketing Manager, Seagrass Group. Read the Seagrass group case study
3: INVESTMENT | We are committed to investing in absolute leading-edge technology, including world-class websites, AI marketing technology via our brand Marketics (Albert AI), and self-serve platforms to allow our business partners ultimate control and flexibility around their experience listings. These are significant advantages that allow our partners to benefit from the upside without out-of-reach capital investment.
4: RELEVANCE | Thanks to our range of more than 7000 experiences across multiple marketplaces, we have relevance to more audiences, which brings added opportunity to our partners. With the range of brands within the BRG the job that an experience or activity is being hired to do, differs. Whether it’s gifting, domestic or international tourism, things to do, self gifting or B2B, we have different brands that can serve your experience to a range of different audiences.
5: CURRENCY | Our partners receive a downstream benefit in the form of a pool of currency, or unredeemed credit, that sits with us at any one time. Customers of our brands can redeem that credit on any experience on the site in question, and are also free to exchange any experience voucher for an alternative product. And with the introduction of three year expiry in late 2017, this pool has continued to grow in line with the increased timeframe customers have to redeem. One third of sales in our marketplaces is in the form of vouchers, gift certificates and gift cards, which means our partners not only benefit from direct bookings at a lower cost of acquisition than possible in isolation, but the ability to benefit from this currency when a customer chooses to redeem.
Our intent is to work with our partners to shift the way people experience life. We want to help you deliver more experiences, to more customers, more often. So we invite you to reach out and learn more about the opportunity and benefits in working under a marketplace model with the Big Red Group.
RedBalloon.com.au/blog – November 2018
“We get new, and repeat, customers we wouldn’t otherwise attract and we do a great deal of additional volume through RedBalloon.”
Restaurants can no longer rely on walk ins, walk bys or word of mouth to bring customers to their door – new customers rarely find a new place to eat by walking past it on the street. Acquisition is now largely done on the digital sidewalk. Restaurants not only have to lead the horse to water, but also make it drink (and eat)…
RedBalloon.com.au/blog – December 2018
SEO. Digital marketing. Customer acquisition. These terms can strike fear into the heart of a small business owner who has a big idea and a small budget. But working with a known and trusted marketing partner is a great way to turn passion into profit, as one keen sailor has discovered.
Read the Sydney Harbour Water Tours story and discover the power of marketing partnerships.