“Definiteness of purpose is the starting point of all achievement” – W. Clement Stone
We shift the way people experience life.
A message from Co-Founders David Anderson and Naomi Simson
Having worked in entrepreneurial enterprises for many decades between us, we know it’s not what we do, but the why and how that makes a difference to other people.
Increasingly, we observe the more we ‘connect’ – via our smartphones and social media – the more disconnected we feel from the world and the experience of life around us. We’re spending less quality time with friends and family and doing those things that bring us true joy. It’s worrying that more and more people seem to be living vicariously through others, via screens, versus having their own life experiences.
As humans it’s fundamental to our sense of wellbeing to belong; to be part of a community and to connect with people. Think about how often you’re truly present and focussed in the moment with those around you. We are all guilty of it. Yet putting away our tech and stepping into the real world seems really very hard. Just for a moment consider how much time you put into planning your next trip, adventure, social gathering or ticking something off our bucket list. Is it enough when compared to the time you spend scrolling news feeds on your phone?
When people have a sense of purpose, they feel like they’re making a difference to others. At the BRG we want to shift the way people experience life, by serving an experience every second somewhere on Earth. But to ‘experience life’, it extends beyond that. It extends to our suppliers, distribution partners, customers and the people we come into contact with. We want people to create truly vivid memories and live lives worth remembering – and we believe that shared experiences are at the very heart of this.
“Your purpose comes from exploring and experiencing… creating and relating. Using your gifts, and giving them to the world…. The purpose is always going to be about your contribution” – Will Smith
Blog posts about the BRG Purpose.
This trip It showed me that my world can exist without me for a week or two and it showed me that I don’t have to be the expert in everything. There are the right people with the right experience that I trust to make it easy for me. I’m reinvigorated and committed to ‘why’. I want people to have shared experiences and I want to make it easy for people to do this. I will continue to make the most of every day, playing full out for others. More….
Had I not taken the time to get away from the day-to-day, I’m not sure this would have happened. I am often so busy rushing, I have little time to reflect — or create. Yet that is what we need to achieve as leaders. It was a ‘light bulb’ moment. Because of the work we do, we want to shift the way people experience life. More…
Darius Foroux tells us that “Happiness can’t be a goal in itself. Therefore, it’s not something that’s achievable. I believe that happiness is merely a byproduct of usefulness. When I talk about this concept with friends, family, and colleagues, I always find it difficult to put this into words. But I’ll give it a try here…” More…
Wharton professor Adam Grant to investigated employee engagement and Facebook. If one buzzword has dominated management speak lately, it’s employee engagement. Satisfaction isn’t enough. We want people to bring their full attention, energy, and effort to work. We know that engaged employees perform better—and that their business units are more productive, more profitable, and less accident-prone.