Data

Enabling our growth through deep data analysis and concise reporting

Our data team and business intelligence analysts are of fundamental importance, covering every touchpoint of the business. Analysts garner and consolidate data from various business areas, and transform into meaningful reports to enable the business to make strategic data driven decisions.

These deep data insights enable Big Red Group’s growth, fuelling our brands and underpinning the overall corporate strategy.

Keen to learn more? Mark Grace – Head of Data shares his working insights below.


Mark Grace - Head of Data
WHAT’S THE MAIN FOCUS OF YOUR DAY-TO-DAY ROLE?

Ultimately the data team at Big Red Group are aiming to drive growth – if we’re not growing the business then we’re not focussing on the right things. We need solid data foundations but we aim to make these foundational activities as effective as possible so we can maximise the time we have to spend on helping the business grow.

WHAT DO YOU LIKE MOST ABOUT YOUR ROLE?

I love the fact that I get to work with every team across the business, I get to see everything we do and make sure the decisions we’re making are data led. I’m also lucky that we have an organisation that is keen to use data to support them, it makes every day exciting as there is always something new.

WHAT DO YOU LIKE MOST ABOUT WORKING HERE?

We sell experiences – it doesn’t get better than that. I spend my free time exploring and doing fun stuff, and at work I help to try and encourage more people to do that as well!

WHAT’S THE MOST INTEREST EXPERIENCE YOU’VE PARTICIPATED SINCE STARTING?

The most interesting was the tour of Uluru – it was such a humbling experience to learn more about the history of the place. I feel so privileged to have experienced such an important location in Australia’s long history.