Blog Archives - The Big Red Group

BRG Experience Operator: Melbourne River Cruises

From Family Cruises to Dog-Friendly Innovation: How Melbourne River Cruises is growing Melbourne Tourism

A Legacy of Excellence on the Yarra

For over four decades, Melbourne River Cruises has been offering visitors and locals alike a unique perspective of one of Australia’s most vibrant cities. As a family-owned business with deep roots in the Melbourne tourism scene, they’ve mastered the art of providing memorable experiences that showcase the city from its most flattering angle – the water.

“The Yarra River flows through the heart of Melbourne, providing uninterrupted views of iconic landmarks, from the stunning skyline to historic bridges,” explains the Melbourne River Cruises team. This distinctive vantage point has been key to their success in a competitive tourism market, offering tranquillity paired with spectacular views.

The Power of Partnerships

Melbourne River Cruises’ partnership with Big Red Group stands apart in terms of impact and strategic alignment, particularly during challenging times. What started as a business relationship became a lifeline during one of tourism’s most difficult periods.

“What really solidified the partnership was the impact of COVID-19,” explains the team. “With no international tourists for over two and a half years, RedBalloon played a key role in helping us reach local customers during that time, and their support made a real difference in keeping our cruises going through a very challenging period.”

The results have been transformational, particularly during key holiday periods when the gifting market becomes an increasingly important revenue stream.

“Being listed on platforms like RedBalloon and Experience Oz has had a very positive impact on our bookings and overall business growth,” the team confirms. “Taking part in the recent Christmas campaign was a highlight, as it significantly boosted our visibility and attracted both local and international guests looking for unique holiday experiences.”

“Partnering with Big Red Group has helped us reach new audiences and grow our brand. Their platform boosts our visibility, attracting more customers and increasing bookings. This aligns with our overall business growth planning. Being part of their marketing campaigns keeps us competitive and supports our long-term growth by ensuring more people discover and experience Melbourne River Cruises.”

Opening New Markets Through Partnership

“Since teaming up with Big Red Group, we’ve seen a shift in the types of customers we attract, particularly in the gifting market,” explains the team. “The platform has opened up new opportunities for us to connect with customers looking for unique and memorable gift experiences, such as gift vouchers for our cruises. This has been especially popular during holiday seasons and special occasions, as people seek thoughtful, experiential gifts for their loved ones.”

From an operational perspective, the seamless integration between platforms has eliminated common pain points that often frustrate both operators and customers. Customers who book through RedBalloon or Experience Oz are automatically entered into Melbourne River Cruises’ reservation system, minimising double-booking issues and administrative overhead that often plague multi-channel booking systems.

Experiences that Appeal to Everyone

Whether you’re a local Melburnian or an international visitor, Melbourne River Cruises has designed experiences to captivate all audiences. Their daily sightseeing cruises come in convenient 1-hour or 2-hour options, while their Williamstown ferry provides a relaxing route to one of Melbourne’s most charming coastal suburbs. The company has also developed dining experiences including Lunch Cruises, Dinner Cruises, and a Bottomless Brunch Afloat experience.

“We take great pride in our deep understanding of customer service and cultural awareness, ensuring we cater to the diverse interests and expectations of all our guests. Our team is dedicated to providing exceptional service, whether our guests are joining us for a relaxed sightseeing cruise or an elegant dining experience.”

Going to the Dogs (In the Best Way Possible)

In a move that perfectly demonstrates their commitment to innovation and customer satisfaction, Melbourne River Cruises introduced one of their most popular and unique offerings: dog-friendly cruises. Understanding that pets are family members too, they created an experience that allows guests to enjoy Melbourne’s beauty without leaving their furry companions behind.

“We introduced dog-friendly cruises because we know how important pets are to their owners, and we wanted to offer a way for people to enjoy the beauty of Melbourne from the water without having to leave their furry friends behind,” explains the team.

The response has been overwhelmingly positive. “It’s been heartwarming to see how excited dogs are to join their families on board,” the team shares. “The positive feedback we receive from pet owners highlights the unique experience we’ve been able to offer.”

This initiative not only opened a new market segment but also reflected the company’s adaptability and awareness of evolving customer preferences. For experience operators looking to expand their audience, Melbourne River Cruises’ pet-friendly approach offers an inspiring example of how understanding your customers’ lifestyles can lead to exciting new business opportunities.

Of course, safety remains paramount – dogs must be kept on leashes, owners must ensure their pets are well-behaved, and the company reserves the right to deny boarding if necessary. This balance of innovation and responsible management exemplifies the thoughtful approach that has kept Melbourne River Cruises thriving for decades.

Meet Shelby – official model for Melbourne River Cruises pet friendly cruises.

The Secret to Sustained Success

What has kept Melbourne River Cruises at the forefront of Melbourne’s tourism industry for so long? Their answer is refreshingly straightforward: continuous improvement and team culture.

“The driving force behind Melbourne River Cruises’ growth has been our constant commitment to the continuous improvement of our products,” they explain. “We’re always looking for ways to enhance our offerings, whether through expanding our cruise options, improving customer service, or introducing new experiences that align with the needs and expectations of our guests.”

This philosophy extends to how they handle customer feedback, which they review and respond to daily. It was this attentiveness that led them to upgrade their audio commentary system based on guest suggestions – a change that significantly enhanced the overall experience.

“Our strong team culture plays a crucial role, creating a welcoming atmosphere that keeps guests coming back,” adds the team. “Additionally, our ongoing efforts to stay connected with the broader tourism industry and innovate our product offerings have helped us maintain relevance and stand out in a competitive market.”

This commitment to their team translates directly to customer experience, with staff retention rates above industry average and consistent positive feedback about the crew’s knowledge and friendliness.

Looking to the Future

As Melbourne River Cruises continues to evolve, they remain excited about their ongoing partnership with Big Red Group. “We’re excited to keep growing with Big Red Group by our side!” the team enthuses. “Their expertise in experience-based tourism, along with their wide-reaching platform, allows us to strengthen our presence in the market.”

The partnership’s success is evident in real-world results: Melbourne River Cruises has become one of the top-booked experiences at the newly launched Experience Oz Booking Desk in Melbourne’s Visitor Hub. This physical presence in the heart of Melbourne’s tourism district provides another touchpoint for visitors to discover and book their river cruise experiences, complementing the digital platforms and creating a seamless omnichannel experience for customers.

“Having a presence at the Melbourne Visitor Hub through the Experience Oz Booking Desk has been fantastic,” notes the team. “It puts us right where visitors are making their Melbourne experience decisions, and the booking desk staff really understand our product and can recommend the right cruise for each customer.” For visitors to Melbourne, the Experience Oz Booking Desk offers expert local knowledge and the convenience of booking multiple experiences in one location, check it out on your next visit if you’re planning your Melbourne itinerary.

Their journey from a small family business to a cornerstone of Melbourne tourism demonstrates that with the right approach and partners, even the choppiest waters can be successfully navigated.

Ready to Grow Your Business with RedBalloon?

Melbourne River Cruises’ success highlights the real impact of partnering with RedBalloon and Experience Oz. By joining the Big Red Group network, they’ve overcome challenges, reached new audiences, and taken their business to the next level. And your business can too.

As an experience operator, your focus is on delivering unforgettable moments. That’s where we come in. We take care of growing your visibility and driving demand, so you can keep doing what you do best.

Whether you’re a long-standing business or just getting started, our platform helps operators across Australia grow through increased bookings, targeted marketing, and real support.

Become a Partner Today >

BRG Experience Operator: Botanic House

From Garden to Plate: How RedBalloon and Botanic House Serve Up Unforgettable Dining Moments

What distinguishes Trippas White Group in Australia’s hospitality landscape is their exceptional portfolio of venues that are destinations in their own right. From the Royal Botanic Gardens Sydney to the Yallamundi Rooms at the Sydney Opera House, Taronga Zoo, the National Gallery of Australia, and the Australian War Memorial – each location offers a unique story deeply connected to place, history, and culture.

“Our unwavering focus is on crafting bespoke dining and event experiences that honour the essence of these surroundings,” explains Hoanh, General Manager of Botanic House. “Whether you’re dining with views over Sydney Harbour or hosting an event surrounded by Luscious trees in the gardens, every detail is designed to create lasting memories.”

Spotlight on Botanic House: Where Nature Meets Culinary Excellence

Among their impressive collection of venues, Botanic House stands as a shining example of the Trippas White Group philosophy. Nestled in the heart of Sydney’s Royal Botanic Gardens, this hidden gem offers an experience that feels “discovered rather than visited.” Guests meander through lush greenery, past ancient trees and blooming flowers, arriving at a stunning pavilion with breathtaking views of the gardens and Sydney Harbour.

In partnership with renowned chef Luke Nguyen, Botanic House offers a menu that seamlessly blends Eastern flavours with native Australian elements – each dish reflecting the vibrant botanicals and colours of the surrounding gardens.

“Our vision at Botanic House has always been to turn dining into a true sensory experience – where every dish connects guests to the beauty of the gardens and the richness of native ingredients. My cooking blends Vietnamese roots with an Australian ingredients & local produce, and it’s incredibly rewarding to see this captured so well and shared through important partnerships with platforms like RedBalloon.”
Luke Nguyen – Culinary Director, Botanic House

Chef Luke generously shares one of his signature recipes – Beef Tossed with Wild Betel Leaf and Lemongrass: Bò Xào Lá Lốt.

At Botanic House, Ambassador Chef Luke Nguyen draws deep inspiration from his heritage, crafting dishes that celebrate the vibrancy of Vietnamese cuisine through the lens of Australia’s finest local produce. His approach is rooted in tradition yet reimagined with creativity, shaped by a lifetime of culinary exploration and a passion for storytelling through food. This dish embodies Luke’s signature style – bold, fresh, and authentically personal.

Download recipe here >

“We’re incredibly proud of our ongoing partnership with RedBalloon. Year on year, they’ve consistently delivered strong results across lunch, dinner, and picnic experiences at Botanic House. Since 2021, we’ve seen steady growth and renewed engagement, with RedBalloon playing a key role in reconnecting guests with our venue. What began as a modest stream of bookings has evolved into a powerful driver of awareness and visitation. The partnership has gone from strength to strength, and we’re excited to see it continue to flourish.”
Trippas White Group

Sustainability at the Core

For Trippas White Group, sustainability isn’t merely a trend but fundamental to their operations. At Botanic House, every menu features carefully curated seasonal, locally sourced ingredients, supporting regional farmers and producers who share their commitment to ethical practices.

“We see the Royal Botanic Gardens not just as our backdrop, but as our muse,” Hoanh shares. This philosophy extends beyond the plate – from personalised service to event hosting, they create experiences that feel intimate, thoughtful, and deeply connected to nature.

Responding to evolving customer preferences, they’ve expanded their offerings to include refined hamper options, allowing guests to enjoy their culinary creations while picnicking on one of the many picturesque lawns within the gardens. This adaptation reflects their commitment to value and meeting changing customer needs.

The Big Red Group Partnership: Two Decades of Shared Growth

The 20-year partnership between Trippas White Group and Big Red Group stands as a testament to the alignment of core values between both organisations. “Both Trippas White Group & Big Red Group have a lot of similarities as we both deliver tailored experiences for our patrons,” says Hoanh, General Manager.

This collaboration has significantly expanded their market presence year after year, with experiences tailored to market needs. The partnership has been particularly valuable in introducing new customers to Trippas White Group venues through gifting experiences – creating a powerful word-of-mouth engine that drives continued visitation.

What Makes the Difference?

When asked what makes the customer experience so special, Hoanh, points to their attentive staff who excel at accommodating dietary needs and recognising special occasions. This attention to detail, combined with the stunning venues and exceptional cuisine, creates the memorable experiences that generate consistently positive feedback from Big Red Group customers.

For Trippas White Group, the partnership with Big Red Group offers unique value through expanded market reach to audiences beyond their traditional channels. They particularly appreciate Big Red Group’s quick response times, proactive product promotion, and true partnership approach.

“We’re not just another listing in their catalogue,” they emphasise. They appreciate that the Big Red Group team champions the Trippas White Group venues, understands the unique value proposition, and actively works to showcase their experiences to the RedBalloon audience. This collaborative approach has transformed what could have been a transactional relationship into a genuine strategic partnership that has flourished for over two decades, driving mutual growth and delivering exceptional experiences to customers across Australia.

Our RedBalloon gifting pages have seen a 70% increase in revenue over the past year, highlighting our leadership in the gifting market.

Through venues like Botanic House, Trippas White Group shows how authenticity, attention to detail, and a deep connection to place can create hospitality experiences that truly stand apart – making them an ideal partner for Big Red Group’s experience platforms.

“Our partnership with RedBalloon has opened doors to customers we may never have reached otherwise. The platform understands how to tell our story and connect us with people seeking the exact experiences we offer.”
Trippas White Group

Ready to Grow Your Business with RedBalloon?

The success of Botanic House and Trippas White Group demonstrates the transformative potential of partnering with RedBalloon. For hospitality venues and experience providers looking to expand their reach, tap into new customer markets, and benefit from a proven marketing experience platform, the opportunity is huge.

Start expanding your reach with Big Red Group and join successful partners like Trippas White Group. Discover how our experience platforms can help showcase your unique offerings to a wider audience.

Join The Network >

New Big Red Group report finds Australia’s experience operators on road to recovery after a challenging half-decade, as consumers increase spending and inbound tourism rebounds

From recovery to resurgence: Inbound tourism and travel trends signal strong year ahead for Australian experiences industry

New ‘Seasonal Experiences Index’ from Big Red Group reveals the state of the nation’s tourism and experience industry through the Spring/Summer season.
Many tourism and experience operators are on the road to recovery after a challenging few years, as consumers increase spending on travel and inbound tourism rebounds – up by +84% year-on-year.
In Spring/Summer, Australians traded long-vacays for shorter stays, embraced the arts by checking out Art Galleries and Museums, and got all revved up for V8 Supercars experiences.
China’s inbound rebound has hit the arrival lounge alongside consistent bookings from Korea and Taiwan, while major sports events are providing a huge boost for the industry – and travellers are splashing cash on wellness and Indigenous tourism.

20 March, 2025: Inbound travel is officially back – and in a big way, with international bookings up 84% year-on-year. It comes five years after the industry ground to a halt as the COVID-19 pandemic hit and Australia closed its international borders.

The Seasonal Experiences Index: Spring/Summer 2025 report from Big Red Group found that bookings to date are already up by almost two-thirds (+64%) in 2025 vs. the same period in 2024, pointing to a positive year ahead.

The report, which analyses booking data from over 650,000 experiences taken between 1 September and 28 February, revealed that there is finally light at the end of the tunnel for the nation’s experience operators. Total travel consumption, intent to spend, and Australian tourism jobs have all experienced upticks – creating an air of cautious optimism among the industry.

Key findings within the report include:

Sunshine state of mind : Sydney may have reigned supreme as the top experience destination for Spring/Summer, however, Queensland had the most entries with Cairns, Surfer’s Paradise and Coomera all ranking highly.

Travellers taking to the waves: Australia saw an inbound tourism boom, with soaring demand from China, Taiwan, and Korea. International travellers flocked to experiences like Scenic & Dining Cruises (+5,494%), Whale & Dolphin Watching (+88%), and Reef & Island Cruises (+148%), making waves in the industry.

Short-stays over long vacays: Australians recharged with more mini-breaks over Spring/Summer with Sightseeing Tour Getaways (+675%), Country Getaways (+53%) and Beach Getaways (+55%) all surging in popularity over longer vacations.

Culture calls: Aussies are embracing the arts, with bookings for Art Gallery & Museum experiences up by 30.1% YOY – and they are putting brush to canvas too with Art & Crafts Classes experiencing a 101.4% increase.

Wild weather wreaks havoc: Queensland felt and continues to feel the effects of extreme weather – with visitor numbers in Spring/Summer heavily skewed by tourism recovery measures, which is likely to continue for months to come. Bright sports included Ipswich Hinterland and Rocklea – Acacia Ridge who grew by +13.0% and +28.3% respectively.

Quality over quantity: While consumers are continuing to be mindful of their purchasing decisions, resulting in a slight dip in booking volume, they’re continuing to adopt a ‘quality over quantity’ mindset, with average order value increasing for RedBalloon and Adrenaline as Aussies spend more overall on experiences.

Sports shifting tourism into high gear: Major sporting events like the NRL Grand Final and Bathurst 1000 are driving sport-based travel experiences. V8-related purchases accelerated by 32% YOY and Formula One’s Melbourne Grand Prix saw inner-city bookings around the time of the race surge by +67% last year, with the trend expected to grow in the coming year.

Self-care soars: The Spa category is up by 125.3% year-on-year, reflecting the increasing focus on self-care and relaxation as health-conscious travel experiences are anticipated to achieve a market size of $624 million AUD in 2025.

Commenting on the report, David Anderson, CEO & Co-Founder at Big Red Group, said:

“Australia’s tourism and experiences industry is finding its stride again, with inbound travel surging and domestic travellers embracing new ways to explore and intent to spend on the rise. With 650,000 experiences taken across RedBalloon, Adrenaline and Experience Oz so far this season – it’s abundantly clear demand for memories over material goods remains strong. We don’t anticipate this to lose momentum any time soon either – particularly as we appear to be nearing light at the end of the tunnel after nearly half a decade of recovery and uncertainty.”

“The data from our latest Seasonal Experiences Index points toward cautious optimism, with the desire and demand for more immersive, thrilling experiences holding strong. Aussies are continuing to seek out activities that deliver quality over quantity – with short-stay getaways and spa treatments enjoying considerable growth – and they are even planning their travels around unmissable iconic events like the NRL Grand Final or long-running Bathurst 1000; with this trend likely to continue as Australia plays host to more global sporting leagues and events like the NBA later this year and the NFL in 2026.”

To read the ‘Seasonal Experiences Index: Spring/Summer 2025’ report from Big Red Group, please click here.

Your Decision, Their Future

Making 2025 the Year of Local Impact

Your Business Decisions Matter

As we step into 2025, business leaders across Australia are asking themselves: “What can we do differently this year?” Perhaps the most impactful change lies not in grand transformations, but in thoughtful choices about where we direct our corporate spending.

The Power of Small Business in Australia

Did you know that Small and Medium Enterprises (SMEs) employ more than 7.5 million Australians? That’s more than 60% of our workforce. These businesses aren’t just participants in our economy – they’re the backbone of our communities, driving innovation, creating jobs, and keeping economic value within our local regions.

The Ripple Effect of Your Corporate Gifting

When you choose a RedBalloon experience voucher for corporate gifting, you’re not just sending a memorable gift. You’re creating a cascade of positive impacts:

Your recipient enjoys an unforgettable experience with one of our 1,500+ small business partners
Local experience providers receive direct customers
Communities benefit from increased local spending and tourism
Australian jobs are supported and created
Regional economies are strengthened
Regular payment cycles

Corporate Responsibility Made Simple

Major corporations are increasingly focusing on sustainability and social responsibility goals. Our partnership with Welcome to Country illustrates how RedBalloon acts as a bridge between big business and small local providers. Through this initiative, corporations can support Indigenous-owned businesses while providing authentic cultural experiences to their stakeholders.

Real Impact, Real Numbers

Every RedBalloon voucher purchased creates tangible benefits:

Average experience spend extends beyond the voucher value through additional local purchases
70% of experience participants travel outside their usual area, supporting businesses outside their usual realm
Local experience providers typically employ 5-15 people in their communities
More than 90% of RedBalloon’s experience providers are Australian-owned small businesses

Making Different Choices in 2025

As business leaders, we have the power to influence positive change through our procurement decisions. Here’s how you can make a difference:

Consider the wider impact of your corporate gifting choices
Look for opportunities to support local businesses in your supply chain
Think about how your business spending can align with your sustainability goals
Partner with platforms like RedBalloon that connect you directly to small business providers

Your Decision, Their Future

The question isn’t just about what we’ll do differently in 2025 – it’s about understanding the impact of our choices. When you choose RedBalloon for your corporate gifting, reward recognition or team buidling, you’re not just giving a gift; you’re investing in Australian communities, supporting local jobs, and contributing to a more sustainable business ecosystem.

Make 2025 the year your business gifting creates lasting positive impact across Australian communities. After all, strong local businesses mean strong local communities – and that’s something we can all support.

Why Gift-Giving Is More Than Just a Transaction

The Science Behind Meaningful Presents

Have you ever wondered why we feel such deep emotions when giving or receiving the perfect gift? We feel deflated if we give a gift that we clearly see is just not right, and the joy when we know it is exactly the right gift to show the depth of the relationship you have with that person. That is because It’s not just about the item itself – it’s about the powerful human connections we create through thoughtful gift-giving.

Research from Yale’s Center for Customer Insights reveals why gifts matter so much in our relationships. As social beings, we use gifts to strengthen bonds and express our understanding of others. It’s a language of love and appreciation that transcends mere material value.

But here’s what makes gift-giving truly special: it’s one of the few occasions where we actively try to step into someone else’s shoes. When we choose a gift, we’re attempting to bridge the gap between our perspective and theirs. Yale researchers Baskin and Novemsky found that this psychological dance between giver and receiver creates a unique dynamic that shapes our entire gift-giving experience.

Interestingly, the most meaningful gifts aren’t always the most expensive or elaborate ones. Studies show that receivers often prefer practical, thoughtful gifts that demonstrate real understanding over flashy alternatives. It’s about showing that we truly “get” the other person – their needs, preferences, and daily life.

The magic of gifts extends beyond the moment of exchange. Experience gifts serve as lasting reminders of our connections, creating what researchers call “memory markers” in our relationships. Every time someone recalls your gift, they’re reminded of your relationship and the thought you put into choosing it.

Think about the last time you received a perfectly chosen gift. Remember that warm glow of feeling understood and appreciated? That’s the true power of gifting – it creates moments of genuine human connection in our increasingly digital world.

Whether you’re choosing gifts for employees, clients, or loved ones, remember that the most impactful gifts aren’t necessarily the most expensive ones. They’re the ones that say, “I understand you, I value you, and I’ve taken the time to show it.”

In a world where authentic connections are increasingly precious, thoughtful gift-giving remains one of our most powerful tools for building and strengthening relationships. It’s not just about the gift – it’s about the message it carries and the bonds it helps create.

[Reference: Yale School of Management, “A Behavioral Scientist’s Guide to Gift-Giving,” 2022]

Reference: Gifts under $99

BRG Experience Operator: Glaze Galleria

Shaping Success: How a Small Pottery Studio Built Community and Thrived with Big Red Group

In the heart of Drummoyne, Sydney, nestled among bustling shops and cozy cafes, lies a gem of creativity: Glaze Galleria. Opened in 2021, this pottery studio began as a simple dream – a way to bring people together, share the joy of clay, and build a community around the art of pottery.

From Garage Hobbyist to Studio Owner

For Bruna, the founder of Glaze Galleria, pottery started as a personal passion – a hobby she practiced at home. “I began in my garage,” she recalls. “But I wanted to do more. I thought, if I open my own studio, I can create a space for classes, work on my own pieces, and still get to play with clay.”

The leap from hobbyist to business owner didn’t happen overnight. Bruna spent weekends at local markets, selling her handmade ceramics. Customers frequently asked the same question: “When are you going to offer pottery classes?” The question stuck. Bruna decided to stop wondering and start planning. Armed with a kiln, a small but inviting space, and a lot of determination, Glaze Galleria officially opened its doors in May 2021.

A Studio with Heart

At Glaze Galleria, pottery isn’t just about making something beautiful – it’s about creating connections. The studio offers a variety of experiences, from beginner wheel throwing classes to custom ceramic workshops. For Bruna, the joy of pottery lies in watching people discover the art of working with clay.

But like many small businesses, the early days weren’t without challenges. Demand was unpredictable – some weeks were packed, while others were quiet. Balancing bookings, managing schedules, and maintaining steady revenue was a constant juggling act.

The Solution was with Big Red Group

A couple of years into running her studio, Bruna started looking for ways to smooth out the ups and downs. That’s when she remembered RedBalloon by Big Red Group, a platform she’d heard about before. “It felt like the right time to give it a try,” she explains.

What attracted her was the low-risk model. “I liked that I only paid when someone booked – it was very attractive to me,” Bruna says. Partnering with Big Red Group’s RedBalloon was transformative. By partnering with a platfrom that specialises in gifting experiences, Glaze Galleria reached an entirely new market.

“It’s been amazing to see my pottery classes being gifted to people,” Bruna shares. “It brings in customers who might not have found me otherwise.”

New Audiences, New Opportunities

RedBalloon helped Glaze Galleria connect with people who might not have found the studio otherwise. “It’s opened up a whole new audience for me,” Bruna shares. “What’s great is that those customers often come back for another course – or even become regulars. It’s such a great way to bring people through the door without spending a lot on advertising that might not work.”

What stood out most to Bruna was how Big Red Group goes beyond simply selling her experiences. “In a recent meeting with my Market Manager Amy Vickers, she mentioned Big Red Group has a new eCom Solution that can help grow my direct bookings,” Bruna recalls. “The fact that they’re leaders in the market means they have expertise across different areas that can really support my business. It’s not just about listing my experiences – they have tools and knowledge that help me grow in other ways too.”

This holistic approach, combined with RedBalloon’s reach, has been a game-changer for Glaze Galleria, helping the studio thrive in ways Bruna hadn’t expected.

Unlocking Long-Term Growth with Big Red Group’s Expertise

Beyond the successful growth in bookings, partnering with Big Red Group offers long-term growth opportunities that extend far beyond just listing on the platform. The team’s deep industry knowledge and extensive network provide suppliers with the resources they need to scale. With access to Big Red Groups massive, engaged audience and targeted marketing strategies, businesses are not just getting short-term visibility – they’re positioning themselves for sustained success.

By leveraging Big Red Group’s innovative tools and cross-channel marketing expertise, partners can tap into a powerful combination of reach and personalised support, ensuring that their business continues to flourish long after their initial listing.

Looking Ahead

With a steady stream of bookings and an ever-growing community of pottery lovers, Glaze Galleria is thriving. “It’s given me the freedom to focus on what I love – teaching pottery and creating new experiences for people,” Bruna says.

For other small businesses considering a partnership with RedBalloon, Bruna keeps it simple: “Give it a go. You have nothing to lose, and the potential to reach people you wouldn’t have otherwise is huge.” From a home hobby to a thriving studio, Glaze Galleria’s journey is a testament to the power of passion, community, and finding the right support to grow!

Ready to Grow Your Business?

If you’re an experience operator ready to expand your reach, connect with new customers, and unlock exciting growth opportunities, start a conversation with us today. Let’s explore how Big Red Group can help your business thrive, just like it did for Glaze Galleria.

Join The Network >

New Big Red Group report finds Australia’s tourism and experiences industry ‘resilient and recovering’ despite economic challenges

The new ‘Seasonal Experiences Index’ offers optimism for domestic and international tourism industry despite ongoing challenges

September 02 2024: As we welcome the arrival of spring, we’ve taken the opportunity to reflect on the performance of the tourism sector during the autumn and winter months.

Launched today, the Seasonal Experiences Index: Autumn/Winter 2024 report from Big Red Group found that Australians are continuing to invest in domestic tourism experiences, with average basket size up 5.7% year-on-year.

The report, which analyses booking data from experiences taken between September and January, has revealed that post-pandemic recovery, ‘revenge travel’ and government-backed stimulus projects helped deliver a bumper year for the industry in 2022 – and it’s been hard for many operators to match this pace in 2023.

There’s been strong returns from international markets too, with data pointing to 89.1% growth in bookings this season – and an incredible 337.6% year-on-year growth for 2024 to date.

Key takeaways from the report include:

Strong rebound for inbound: Fastest-growing markets for experiences this year include China, Taiwan, Singapore, India and Korea – as Japan remains slow to restart – and they’re all over cruises, hot air balloons and jet boats

FNQ favourites enjoy a comeback: Positive signs of growth Cairns (+13.1%) and Port Douglas (+47.6%), after summer storms and cyclones tore through the region

Garden State gains: Australia’s second-largest tourism market, Victoria, defies the national trend to deliver marginal 0.4% growth in bookings year-on-year, whilst South Australia, New South Wales and Northern Territory lag further behind.

No South Whales: While Queensland has enjoyed some of its best whale watching numbers in decades, with bookings up 18.7%, an unprecedented number of weather-related cancellations have cut bookings in New South Wales by a fifth (-20.6%)

Gold-standard demand: There’s been a 163% increase in bookings for white water rafting experiences in July and August as Australia’s own Jess Fox enjoyed double gold success

Regional tourism wins: There’s cause for celebration in outer-city locations, as Young (+30.7%), Coffs Harbour (+52.4%) and Orange, (+116.7%) contribute towards regional NSW’s ‘most popular domestic travel destination’ win, whilst Aussies flock to Queensland’s northern outback (+314.7%) and Western Australia’s Kimberley region (+6.8%).

Commenting on the report, David Anderson, CEO & Co-Founder at Big Red Group, said:

“With the nation hit by unpredictable weather and ongoing economic uncertainty – including the collapse of not one, but potentially two regional airlines – it’s promising to see a resilient spirit in Australia’s tourism and experiences industry.

“With inbound tourism on the rebound and Australians continuing to invest in travel and experiences – it’s clear that domestic and international visitors are still eager as ever to try out new experiences and make the most of all the great activities Australia has to offer – whether that’s unique wildlife encounters with Tasmanian Devils, winding down with wellness experiences in Victoria or getting onto and into the water in Far North Queensland.

“With over 500,000 experiences booked so far this season, we can see that visitors to our shores are committed to creating memorable moments, showing a strong preference for ‘stories over stuff’. This trend promises to continue as the industry navigates its path to recovery, and we look forward to seeing what the next few months and peak summer season will bring.”
To read the ‘Seasonal Experiences Index: Autumn/Winter 2024’ report, click here.

The inbound rebound for Australian tourism in 2024

Big Red Group completes acquisition of joint venture to solidify support of North Queensland tourism industry

Big Red Group completes acquisition of all shares in Experience Oz North Queensland from co-owner Destination Cairns Marketing

3 April 2024: Big Red Group, Australia and New Zealand’s largest experience marketplace, has completed the acquisition of a joint venture previously held with Destination Cairns Marketing (DCM).

The company has acquired DCM’s 50% share by mutual agreement, following two years of collaboration.

The move reaffirms Big Red Group’s commitment to supporting local businesses and the Cairns & Great Barrier Reef Region – in addition to providing unparalleled experiences to domestic and international customers.

Under the new structure, Destination Cairns Marketing will retain ownership and management of its tour desk operations in North Queensland, with General Manager Greg Ferguson continuing to lead these operations.

The Local Agent management team will also remain intact, with Sam Ferguson taking up a new role as General Manager at Local Agent North Queensland, while Deborah Dominick will carry on her role as Business Development Manager.

In addition, the appointment of Georgie Saddler in the newly created role of Market Manager for North Queensland will help to bolster Big Red Group’s presence in the region for the mutual benefit of all industry partners.

David Anderson, CEO of Big Red Group, said:

“With a series of both economic and extreme weather challenges, we know it’s been a particularly hard few years for experience operators in North Queensland. However, this acquisition has been two years in the making – and it underscores our belief in the boundless potential of NQ as a tourist destination.

“We remain extremely committed to investing in the Cairns & Great Barrier Reef Region, fostering industry growth and supporting local experience operators. We’re excited about the opportunities that lie ahead and look forward to creating unforgettable experiences for tourists in NQ.”

Sam Ferguson, General Manager of Local Agent North Queensland said:

“This acquisition represents a significant milestone for Big Red Group – and I’m delighted to have taken up the role of GM for Local Agent North Queensland. We’ve been working together for some time now – and this feels like the next logical step as we continue to support the recovery and growth of this remarkable region.”

The acquisition comes hot on the heels of Big Red Group’s partnership with the Australian and Queensland governments for the ‘Tropical Dollars’ tourism recovery initiative, developed to pump much-needed funds back into the region’s visitor economy.

Pictured: David Anderson (L) and Sam Ferguson (R)

Big Red Group partners with Go Ballooning

Go Ballooning to launch a new wheelchair-accessible experience

Big Red Group has entered into partnership with Gold Coast-based Go Ballooning to launch a new wheelchair-accessible experience.

Go Ballooning have procured a newly designed balloon basket where a special doorway provides easy access for those of all abilities and mobility to enjoy a Balloon flight. However, unfortunately the challenges don’t end at the balloon basket. Because Hot Air Balloons often land in muddy fields, access can be difficult to achieve for those with restricted mobility.

To help overcome this hurdle, Big Red Group purchased a large wheelchair-accessible 4WD bus to transport customers to and from their balloon flights. This one-of-a-kind vehicle will help level the playing field and provide a dignified and seamless way for wheelchair users and those with restricted mobility to discover the exhilarating joy of Hot Air Ballooning.

Head of Supply, Stephen Blake comments “Hot Air Ballooning is a joyous experience, and we want to make it available to all. Big Red Group is delighted to assist Go Ballooning to increase accessibility to their flights, whilst growing their overall capacity to cater for the growing demand in the Ballooning category”

Go Ballooning CEO Murray Blyth adds “I have been in the Hot Air Ballooning industry since 2001 and our new Big Red Group 4×4 bus is going to be a total game changer. I am constantly reminding our amazing team that we are not just in the ‘Hot Air Balloon Industry’ we are in the ‘Memory Making Industry.’ We are now going to be able to help so many more people with accessibility issues create an amazing once in a lifetime memory. Thanks to everyone in the BRG team that helped make this happen!”